Custom Event
Last modified on February 15, 2010 |
Deliverables | Pick and choose from below, or per event agreement |
| Flash help | Find useful information like how to build a button in Technical Guidelines | |
| Third party serving | Not allowed | |
| Third party tracking | Click commands and one 1×1 pixel per ad | |
| Turnaround time | 10 working days | |
| Guidelines | All ads must follow these Yahoo! guidelines |
Custom events on the Yahoo! UK front page lead the industry in their creativity and are often the talk of the town. At the same time they are still delivered with Yahoo!’s strong commitment to quality assurance to be reliable and to ensure the advertiser’s message successfully reaches every Yahoo! user. Like other events on the Yahoo! UK front page, the 300×250 / 350×200 inline unit acts as the base of a Custom event. Detailed specs for this unit can be found here. In addition, it can also incorporate other event formats such as Floating and Expandable. However, as the format name itself suggests, a Custom event is truly customiseable and bespoke on a campaign by campaign basis. You will find below specs for some tried and tested options that have become staples of the Custom event format. But please contact your Yahoo! sales representive if your next big idea is not covered by these and we will be more than happy to get us there!
400×60 Unit (LMNTL, ad west)
This extra inline unit is positioned directly under the Today module and acts as a companion to the 300×250 / 350×200 unit. As well as giving you more valuable real estate on the front page, it is a versatile space that can be a simple dedicated static call to action to drive click-through or be synchronised with other elements of the ad to create impressive effects and get the user’s attention.
Please also note that the position of this ad unit is not fixed on the page and is not aligned with the 300×250 event unit. The Today module and the New module may switch positions according to individual user preference; this will shift the position of the 400×60 unit up and down. Therefore whilst they can still be used to work together (such as synchronisation), executions that assume that they are horizontally aligned or that their positions are vertically relative to each other will not work.
Deliverables
- 400×60 FLA, SWF (30KB) and back up image (30KB)
- Please also include fonts that we may need for publishing the FLAs
Example
Floating Overlay
Please refer to the Floating ad format.
Screening Room
The Screening Room is where it all happens: full length movie trailers, games, surveys and even explosions. User-initiated by a click, it is a world created by the advertiser to entice and engage. The possibilities are endless and it’s hard to explain. So, see these for inspirations:
Sliding Room
Add some drama and excitement to your Screening Room by making an entrance from the side and bumping the page content aside. We also encourage incorporating this animated entrance as part of your creative story rather than treating it as just a mechanism. For example, the page can be seen as being bumped by a person or an object deliberately.
See an example here: Nissan PIXO
Deliverables for Screening / Sliding Room
Deliverables for this depend on what the Screening / Sliding Room will have. But basic deliverables are:
- 972px wide (any height) FLA and SWF (300KB and must have a close button). However, if your execution also includes a custom background that the Screening Room is meant to blend into visually then its width should be 992px
- Please also include fonts that we may need for publishing the FLAs
- Please be aware that there is also a compact version of the Yahoo! front page where the page is narrower at 782px wide (to see this page click on “Page options” on the top right and select “Switch to compact view”). If your creative is sensitive to such a difference in width then you may need to provide an extra set of creative to cater for users of the compact page
- Loading of extra SWFs is allowed to optimise performance of the initial load. Preloaders are highly recommended
- We also recommend the “Expand” tab, which is a small floating button that plays next to the 300×250 / 350×200 unit on every impression and opens up the Screening Room on click
High Definition Video
Go HD! Anything TV can do, we can do, better! HD video clips can be incorporated in the inline 300×250 / 350×200 unit or the Screening / Sliding Room. It must be user-initiated on click so we’ll still need standard definition (SD) video assets if the video is to play uninitiated. SD video assets are recommended anyway so the ad can be seen by the broadest spectrum of audience possible.
Video Asset Deliverables
- HD: F4V, MOV or MP4 with h.264 encoding, 20MB or below
- SD: FLV or F4V,
- Uninitiated: 30 seconds play time, 2.2MB or below
- User-initiated: duration negotiable, 5MB or below
Custom Background
Pick a colour or two or three (for a gradient), or even an image, and paint the Yahoo! Front Page background. This will make the most blasé user notice that something is different and the colours will lead their eyeballs to your ad!
Due to the pervasive nature of a background change, please make sure your custom background adheres to the requirements below. Custom backgrounds are also subject to additional Editorial approval and Yahoo! reserve the right to reject any background that it deems inappropriate.
Requirements
- Colours that may irritate, annoy or cause discomfort to the user are not accepted, eg, bright red (#FF0000)
- Colours in general must remain within strict WC3 Guidelines
- Colours shall be pertinent to the theme or tone of the advertiser brand, product or/and message
- Avoid bright colours that do not complement each other
- Graphical patterns for a tiled background shall use a minimal colour palette
- Larger imageries that are used to flank the web page content must:
- Not contain any branding (logos, trademarks, etc) or product messaging (text copies, strong literal images, etc)
- Have the main graphical part of the image start from the top of the 300×250 banner and down
- Tone down any overtly bright colours
- Not look cluttered, messy, distracting or in bad taste
- Animation is not accepted in the background areas
- Background area cannot be clickable
Notes
- There is always a 10px buffer area on each side of the page between the custom background and the page itself
- If your execution includes a Screening Room (see above) that is meant to blend in with the background then the width of the Screening Room should be 992px
- Please be aware that there is also a compact version of the Yahoo! front page where the page is narrower at 782px wide (to see this page click on “Page options” on the top right and select “Switch to compact view”). If your creative is sensitive to such a difference in width then you may need to provide an extra set of creative to cater for users of the compact page
Acceptable Examples
Two- or three-tone colours / gradients
Tiled background using a minimal colour palette
Large imagery background flanking the front page content (notice the black dotted line indicating the point from which the imagery can start and down)
Deliverables
Please select one of these:
- Single colour background: hexadecimal web colour code
- Two- or three-tone colour/gradient: 1px wide GIF image for a vertical repeat or a 1px high GIF image for a horizontal repeat (left and right extremities must end in the same colour), max 5KB
- Graphical tiled background: GIF or JPG image, max 5KB
- Large imagery background: 1280px wide GIF or JPG image with 145px of graphical content on each side. The 992px wide area in the middle must be white, max 40KB
Where can this run?
The ad format is approved to run on: Yahoo! Front Page.