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Auto Video Wall

Last modified on August 30, 2011 | print
Video 770px wide, 440-520px high, 30 seconds, 3MB max FLV, or uncompressed AVI or MOV
Optional video container 770×520, 100KB SWF, Flash 10 AS2 or below, 25fps or below
300×250 300×250, 40KB SWF, Flash 10 AS3 or below, 25fps or below, 40KB JPG or GIF, 30 seconds max animation
400×60 400×60, 30KB SWF, Flash 10 AS3 or below, 25fps or below, 30KB JPG or GIF, 30 seconds max animation
Initiation
  • Auto initiation once per user per day
  • Roll-over-open with 3-second-delay and roll-out-close on subsequent visits
Flash help Find useful information like how to build a button in Technical Guidelines
Turnaround time 5 working days
Third party serving Not allowed
Third party tracking Click commands and one 1×1 pixel per ad
Guidelines All ads must follow these Yahoo! guidelines

Display your video in all its glory. One enormous video plays in two inline units (300×250 and 400×60) in perfect synchronicity and reveals itself fully automatically creating a high impact format through forced video exposure.

Examples

Event Experience

Upon loading the Yahoo! Front Page, a large video plays across two inline banners (300×250 and 400×60) in perfect synchronicity. A short countdown occurs after which the video enlarges to 770×520. This lasts for 10 seconds before retracting, unless user interaction occurs.

Timeline

  1. Short 3-2-1 then video expands
  2. When EXPANDED a) if user interacts, the video remains open for entire duration b) if user doesn’t interact the video retracts after 10 seconds
  3. Video can be expanded again on roll over
  4. Auto initiation is capped to once per user per day
  5. On subsequent visits the 300×250 and 400×60 positions play the synchronized video unless the Close button has been previously pressed

Supported Browsers

PC: Internet Explorer 6+, FireFox 3+, Chrome Mac: FireFox 3+, Chrome, Safari

Deliverables

  • 770×520 Expandable layer:
    • Video: 770px wide, 440-520px high, up to 30 seconds. Please supply as a 3MB max FLV or an uncompressed AVI or MOV, which we will compress as an FLV
    • Optional video container: 770×520, 100KB SWF, Flash 10 AS3 or below, 25fps or below. Yahoo! usually implements the 3-second-countdown, the transition effects of the roll-over expansion and roll-out contraction and the Close button. The Close button must be prominent in one of the upper corners of the expanded area. So this container is usually optional unless you provide the graphical components of those functions to ensure the entire ad looks the way you want.
  • 300×250 inline FLA, SWF (40KB), Flash 10 AS3 or below, 25fps or below, 40KB JPG or GIF, 30 seconds max animation
  • 400×60 inline FLA, SWF (30KB), Flash 10 AS3 or below, 25fps or below, 30KB JPG or GIF, 30 seconds max animation
  • Please also include fonts that we may need for publishing the FLAs

Notes

  • The most important component of this format is obviously the video content. It should maximise the teasing nature of the inline banners to entice the user to interact
  • Important information like call-to-action should always fall within the 300×250 area, so it is available even when the video is contracted
  • Beware that the alignment between the 300×250 and 400×60 banners is not fixed. The portion of video shown in the 400×60 banner may vary from user to user depending on individual page settings and more specifically the height of the module above it

Where can this run?

Yahoo! Properties
  • Flickr
  • my Yahoo!
  • omg!
  • Tablet Homepage
  • Yahoo! Answers
  • Yahoo! Cars
  • Yahoo! Finance
  • Yahoo! Front Page
  • Yahoo! Games
  • Yahoo! Groups
  • Yahoo! Horoscopes
  • Yahoo! Lifestyle
  • Yahoo! Local
  • Yahoo! Login
  • Yahoo! Mail
  • Yahoo! Messenger
  • Yahoo! Mobile
  • Yahoo! Movies
  • Yahoo! Music
  • Yahoo! News
  • Yahoo! Shopping / Nextag
  • Yahoo! Sports / Eurosport
  • Yahoo! Travel
  • Yahoo! TV
  • Yahoo! Video
  • Yahoo! Weather
  • Yahoo! Web Messenger
Partner Sites
  • AOL DE Email
  • AOL DE Front Pages
  • AOL DE Network
  • AOL FR Email
  • AOL FR Front Pages
  • AOL FR Network
  • Dailymotion
  • laposte.net
  • Last.fm
  • musicMe
  • Netlog
  • Promiflash
  • Softonic
  • Sport24
  • tiempo.com
  • VEVO
  • ViaMichelin.de
Other
  • Run of Yahoo! Network (no DR)
  • Yahoo! Direct Response

Guidelines

All ads must follow these Yahoo! guidelines.