Custom Background
Last modified on February 7, 2012 |
Deliverables | Please select one of these:
|
| Third party serving | Not allowed | |
| Third party tracking | Not allowed | |
| Turnaround time | 10 working days | |
| Guidelines | All ads must follow these Yahoo! guidelines |
Pick a colour or two or three (for a gradient), or even an image, and paint the Yahoo! Front Page background. This will make the most blasé user notice that something is different and the colours will lead their eyeballs to your ad!
Requirements
Due to the pervasive nature of a background change, please make sure your custom background adheres to the requirements below. Custom backgrounds are also subject to additional Editorial approval and Yahoo! reserve the right to reject any background that it deems inappropriate.
- Colours that may irritate, annoy or cause discomfort to the user are not accepted, eg, bright red (#FF0000)
- Colours in general must remain within strict WC3 Guidelines
- Colours shall be pertinent to the theme or tone of the advertiser brand, product or/and message
- Avoid bright colours that do not complement each other
- Graphical patterns for a tiled background shall use a minimal colour palette
- Larger imageries that are used to flank the web page content must:
- Not contain any branding (logos, trademarks, etc) or product messaging (text copies, strong literal images, etc)
- Have the main graphical part of the image start from the top of the 300×250 banner and down
- Tone down any overtly bright colours
- Not look cluttered, messy, distracting or in bad taste
- Background area can be clickable
Notes
- There is always a 10px buffer area on each side of the page between the custom background and the page itself
- If your execution includes a Screening Room (see above) that is meant to blend in with the background then the width of the Screening Room should be 992px
- Please be aware that there is also a compact version of the Yahoo! front page where the page is narrower at 782px wide (to see this page click on “Page options” on the top right and select “Switch to compact view”). If your creative is sensitive to such a difference in width then you may need to provide an extra set of creative to cater for users of the compact page
Acceptable Examples
Two- or three-tone colours / gradients
Tiled background using a minimal colour palette
Large imagery background flanking the front page content (notice the black dotted line indicating the point from which the imagery can start and down)
Deliverables
Please select one of these:
- Single colour background: hexadecimal web colour code
- Two- or three-tone colour/gradient: 1px wide GIF image for a vertical repeat or a 1px high GIF image for a horizontal repeat (left and right extremities must end in the same colour), max 5KB
- Graphical tiled background: GIF or JPG image, max 5KB
- Large imagery background: 1280px wide GIF or JPG image with 144px of graphical content on each side. The 992px wide area in the middle must be white, max 40KB
- NOTE: the 400×60px is not available on laposte.net
Where can this run?
Yahoo! Properties
Flickr- my Yahoo!
- omg!
- Tablet Homepage
- Yahoo! Answers
- Yahoo! Cars
- Yahoo! Finance
Yahoo! Front Page- Yahoo! Games
- Yahoo! Groups
- Yahoo! Horoscopes
- Yahoo! Lifestyle
- Yahoo! Local
- Yahoo! Login
- Yahoo! Mail
- Yahoo! Messenger
- Yahoo! Mobile
- Yahoo! Movies
- Yahoo! Music
- Yahoo! News
- Yahoo! Shopping / Nextag
- Yahoo! Sports / Eurosport
- Yahoo! Travel
- Yahoo! TV
- Yahoo! Video
- Yahoo! Weather
- Yahoo! Web Messenger
Partner Sites
- AOL DE Email
- AOL DE Front Pages
- AOL DE Network
- AOL FR Email
- AOL FR Front Pages
- AOL FR Network
- Dailymotion
- laposte.net
- Last.fm
- musicMe
- Netlog
- Promiflash
- Softonic
- Sport24
- tiempo.com
- VEVO
- ViaMichelin.de
Other
- Run of Yahoo! Network (no DR)
- Yahoo! Direct Response
