The Event ad unit is the most prominent ad unit on the Yahoo! Front Page. It is positioned to facilitate high impact ad campaigns as daily events that will reach the masses of Yahoo! users.
Turnaround time: 3 WORKING DAYS (VIDEO + 2)
DELIVERABLES
| REQUIRED | Dimensions | Max Size | Max Duration | Max Version |
FLA + SWF | 300x250px | 40KB | 30 seconds recommended (25fps or below) | Flash 10 AS3 or below |
GIF / JPG | 300x250px | 40KB | X | X |
FONTS | X | X | X | X |
Click command | X | X | X | X |
| OPTIONAL | Dimensions | Max Size | Max Duration | Max Version |
FLV or uncompressed AVI / MOV (Video) | X | 2.2MB or 100MB | 30 seconds | X |
WAV / MP3 (Audio) | X | 100KB | X | X |
1×1 tracking pixel (1 per ad) | X | X | X | X |
| REQUIRED | Dimensions | Max Size | Max Duration | Max Version |
FLA + SWF | 300x250px
| 40KB | 30 seconds recommended (25fps or below) | Flash 10 AS3 or below |
GIF / JPG | 300x250px | 40KB | X | X |
FONTS | X | X | X | X |
Click command | X | X | X | X |
| OPTIONAL | Dimensions | Max Size | Max Duration | Max Version |
FLV or uncompressed AVI / MOV (Video) | X | 2.2MB | 30 seconds | X |
WAV / MP3 (Audio) | X | 100KB | X | X |
1×1 tracking pixel (1 per ad) | X | X | X | X |
List of all assets you must deliver:
A border is required on all sides of the 300×250 unit if its colour tone does not contrast well with the page background. Flashing borders are not allowed.
Polite Download: Extra uninitiated Flash assets can also be loaded on page load. The extra assets must be 100KB or less and the total animation time still need to be within 30 seconds.
List of all assets you must deliver for the MPU element:
A border is required on all sides of the 300×250 unit if its colour tone does not contrast well with the page background.
Polite Download: Extra uninitiated Flash assets can also be loaded on page load. The extra assets must be 100KB or less and the total animation time still need to be within 30 seconds.
- Yahoo! Homepage
- AOL DE Homepages
- AOL FR Homepages
- laposte.net
- Yahoo! Direct Response
Please note that ad serving on the Yahoo! Homepage requires a different approval procedure so the approved vendor list for this ad unit differs from the one of the rest of the Yahoo! Network. IFRAME tags required except video ads.
- ADMAN (approved for Greece)
- AppNexus
- Atlas
- DoubleClick
- eyewonder
- flashtalking
- Massmotionmedia
- MediaMind (also Rich Media)
- Mediaplex
- Piximedia
- SMART AdServer
- weborama
REQUIREMENTS
- A 30 second video can also play in this unit (no looping). Video play can be uninitiated or user-initiated; sound must be user-initiated. Video must contain control buttons (pause, play, mute, unmute). Video must be paused on click to the landing page.
- Audio (sound only) is also available in this unit. Audio play must be user-initiated. There must also be controls to mute the audio. Audio must be muted on click to the landing page.
- You can combine the 300×250 with any of the ‘Rich Media’ formats below:
- Floating: attention-grabbing uninitiated overlay
- Expandable: user-click-initiated overlay with substance
- 3D Tumbler: eye-catching 3D transition
- Custom: the works
