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300×250 (FPAD, MPU)

Last modified on December 28, 2011 | print
New FP Context Diagram for 350×200 Inline Ad Flash 40KB SWF, Flash 10 AS3 or below, 25fps or below
Image 40KB JPG or GIF
Animation 30 seconds recommended
Border Required on all sides if colour tone of the creative does not contrast well with page background
Dimensions 300×250 or 350×200
Flash help Find useful information like how to build a button in Technical Guidelines
Turnaround 3 working days
Video and Audio Available, specs below, +2 working days
Polite downloading Available, specs below, +2 working days
Third party serving Available, details below, IFRAME tags required except video ads
Third party tracking Click commands and one 1×1 pixel per ad
Guidelines All ads must follow these Yahoo! guidelines

The Event ad unit is the most prominent ad unit on the Yahoo! Front Page. It is positioned to facilitate high impact ad campaigns as daily events that will reach the masses of Yahoo! users.

Its most basic unit is the inline 300×250 or 350×200, on top of which you can build up a rich and creative experience through any of the ‘Rich Media’ formats below that have delivered many media-firsts:

  • Floating: attention-grabbing uninitiated overlay
  • Expandable: user-click-initiated overlay with substance
  • Pushdown: grows to give your ad more space
  • Custom: the works

Deliverables

  • 300×250 or 350×200 SWF (40KB or below), Flash 10 AS3 or below
  • 300×250 or 350×200 back up image JPG or GIF (40KB or below)
  • A new position on this page requires a 300×250 static image for your campaign even if the main creative is 350×200.

Standard Flash Examples

Video and Audio

Not available on Yahoo! Direct Response (Top 250).

A 30 second video can also play in this unit and must not loop. Video play can be uninitiated or user-initiated; however sound must be user-click-initiated and can start with the video if the video is already user-click-initiated. There must also be controls to pause video play and mute the sound.

Deliverables

  • 300×250 or 350×200 FLA, SWF (under 40KB) and back up image (under 40KB)
  • Video asset as FLV (2.2MB or below) or uncompressed AVI or MOV at 30 seconds maximum
  • Please also include fonts that we may need for publishing the FLAs.

Audio (sound only) is also available in this unit. Audio play must be user-click-initiated and be supplied as a WAV or MP3 at 100KB or below. There must also be controls to mute the audio.

Examples

Polite Downloading

Not available on Yahoo! Direct Response (Top 250).

Extra uninitiated Flash assets can also be loaded on page load. The extra assets must be 100KB or less and the total animation time still need to be within 30 seconds.

Deliverables

  • 300×250 or 350×200 FLA, SWF (under 40KB) and back up image (under 30KB)
  • Additional Flash asset FLA and SWF (under 100KB)
  • Please also include fonts that we may need for publishing the FLAs.

Example

Third Party Serving

This ad unit can also be served by an approved Third Party Vendor. Please note that ad serving on the Yahoo! Front Page requires a different approval procedure so the approved vendor list for this ad unit differs from the one of the rest of the Yahoo! Network.

  • Standard Flash, Polite Downloading, Video Streaming (IFRAME tags required): adInterax, Adrime, Atlas, Doubleclick, eyewonder, Flashtalking, Mediamind, Mediaplex, Piximedia, Smart AdServer, Weborama

Where can this run?

Yahoo! Properties
  • Flickr
  • my Yahoo!
  • omg!
  • Tablet Homepage
  • Yahoo! Answers
  • Yahoo! Cars
  • Yahoo! Finance
  • Yahoo! Front Page
  • Yahoo! Games
  • Yahoo! Groups
  • Yahoo! Horoscopes
  • Yahoo! Lifestyle
  • Yahoo! Local
  • Yahoo! Login
  • Yahoo! Mail
  • Yahoo! Messenger
  • Yahoo! Mobile
  • Yahoo! Movies
  • Yahoo! Music
  • Yahoo! News
  • Yahoo! Shopping / Nextag
  • Yahoo! Sports / Eurosport
  • Yahoo! Travel
  • Yahoo! TV
  • Yahoo! Video
  • Yahoo! Weather
  • Yahoo! Web Messenger
Partner Sites
  • AOL DE Email
  • AOL DE Front Pages
  • AOL DE Network
  • AOL FR Email
  • AOL FR Front Pages
  • AOL FR Network
  • ComingSoon
  • Dailymotion
  • laposte.net
  • Last.fm
  • musicMe
  • Netlog
  • Promiflash
  • Softonic
  • Sport24
  • tiempo.com
  • VEVO
  • ViaMichelin.de
Other
  • Direct Response (Top 250)
  • Run of Yahoo! Network

Guidelines

All ads must follow these Yahoo! guidelines.