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Expandable

Last modified on October 21, 2010 | print
 New FP Context Diagram for 300×250 Expandable Ad Base 300×250 or 350×200, 40KB SWF, Flash 10 AS3 or below
Expandable overlay 770×400 max, 100KB SWF, Flash 10 AS3 or below
Image 300×250 or 350×200, 40KB JPG or GIF
User initiation Click-open and click-close
Restrictions Must have a clear and visible close button with the word ‘Close’ for the duration of the Expandable
Flash help Find useful information like how to build a button in Technical Guidelines
Turnaround time 5 working days
Video and Audio Available, specs below
Polite downloading Available, specs below
Third party serving Available, details below
Third party tracking Click commands and one 1×1 pixel per ad
Guidelines All ads must follow these Yahoo! guidelines

An Expandable event utilises Flash overlays like a Floating event but is more versatile and content-rich as the user opts in by clicking on the inline element first.

Deliverables

  • 770×400 max FLA and SWF (100KB)
  • 300×250 or 350×200 inline FLA, SWF (40KB) and back up image (40KB). Detailed inline specs can be found here
  • Please also include fonts that we may need for publishing the FLAs

Event Experience

Upon loading the Yahoo! UK Front Page, the user is shown the inline element. When the user clicks on it, the Expandable overlay appears and covers the inline element and the content around it.

Close Button

The Expanding overlay must contain a close button that contains the word “Close”. The close button must be clear and visible for the duration of the Floating overlay. We may also move the close button or use our default close buttons to ensure the best user experience possible.

Video and Audio

A video can also play in the Expandable overlay with sound automatically on, as the overlay itself is user-click-initiated.

Please provide video asset as FLV (2.2MB or below) or uncompressed AVI or MOV at 30 seconds. Video asset specs for videos in the Expanded panel are negotiable, please liaise with your Yahoo! Sales representative to work out specs that will meet your needs.

Audio (sound only) is also available in the Expandable overlay. The audio asset should be supplied as a WAV or MP3 at around 100KB. There must also be controls to mute the audio.

Polite Downloading

Extra Flash assets can also be loaded into the Expandable overlay after it loads. The extra assets should be around 100KB each and the total number of extra assets should be less than 5. Preloaders are highly recommended.

Third Party Serving

Approved: Eyeblaster, Piximedia

Where can this run?

Yahoo! Properties
  • Flickr
  • my Yahoo!
  • omg!
  • Tablet Homepage
  • Yahoo! Answers
  • Yahoo! Cars
  • Yahoo! Finance
  • Yahoo! Front Page
  • Yahoo! Games
  • Yahoo! Groups
  • Yahoo! Horoscopes
  • Yahoo! Lifestyle
  • Yahoo! Local
  • Yahoo! Login
  • Yahoo! Mail
  • Yahoo! Messenger
  • Yahoo! Mobile
  • Yahoo! Movies
  • Yahoo! Music
  • Yahoo! News
  • Yahoo! Shopping / Nextag
  • Yahoo! Sports / Eurosport
  • Yahoo! Travel
  • Yahoo! TV
  • Yahoo! Video
  • Yahoo! Weather
  • Yahoo! Web Messenger
Partner Sites
  • AOL DE Email
  • AOL DE Front Pages
  • AOL DE Network
  • AOL FR Email
  • AOL FR Front Pages
  • AOL FR Network
  • ComingSoon
  • Dailymotion
  • laposte.net
  • Last.fm
  • musicMe
  • Netlog
  • Promiflash
  • Softonic
  • Sport24
  • tiempo.com
  • VEVO
  • ViaMichelin.de
Other
  • Direct Response (Top 250)
  • Run of Yahoo! Network

Guidelines

All ads must follow these Yahoo! guidelines.