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300×600 (Half Page Ad)

Last modified on January 6, 2012 | print
300x600 image Flash 40KB SWF, Flash 10 AS3 or below, 25fps or below
Image 40KB JPG or GIF
Animation 30 seconds recommended
Border Required on all sides if colour tone of the creative does not contrast well with page background
Dimensions 300×600
Flash help Find useful information like how to build a button in Technical Guidelines
Turnaround 3 working days
Video and Audio Available, specs below, +2 working days
Polite downloading Available, specs below, +2 working days
Third party serving Available, details below, IFRAME tags required except video ads
Third party tracking Click commands and one 1×1 pixel per ad
Guidelines All ads must follow these Yahoo! guidelines

The Half page ad is a prominent unit on the Yahoo! Front Page taking up a large space in the right column. This format delivers high impact ad campaigns that will reach the masses of Yahoo! users. Background colour changes, uninitiated Floating and Expandable ad units are not permitted. The Half page ad can run the following other formats but they must be on user click.

  • Screening Room (optional, available on Yahoo! Front Page, AOL and laposte.net), +7 working days
  • Sliding Room (optional, available on Yahoo! Front Page, AOL and laposte.net), +7 working days

Deliverables

  • 300×600 FLA, SWF (40KB or below), Flash 10 AS3 or below
  • 300×600 back up image JPG or GIF (40KB or below)
  • Please also include fonts that we may need for publishing the FLAs

Video and Audio

A 30 second video can also play in this unit and must not loop. Video can be uninitiated but sound must be user initiated. There must also be controls to pause video play and mute the sound.

Video Deliverables

  • Video asset as FLV (2.2MB or below) or uncompressed AVI or MOV at 30 seconds maximum

Audio (sound only) is also available in this unit. Audio play must be user-click-initiated and be supplied as a WAV or MP3 at 100KB or below. There must also be controls to mute the audio.

Polite Downloading

Extra uninitiated Flash assets can also be loaded on page load. The extra assets must be 100KB or less and the total animation time still need to be within 30 seconds.

Polite Download Deliverables

  • Additional Flash asset FLA and SWF (under 100KB)

Third Party Serving

This ad unit can also be served by an approved Third Party Vendor. Please note that ad serving on the Yahoo! Front Page requires a different approval procedure so the approved vendor list for this ad unit differs from the one of the rest of the Yahoo! Network.

  • Standard Flash, Polite Downloading, Video Streaming (IFRAME tags required): adInterax, Mediamind, Smart AdServer, Doubleclick, Piximedia, eyewonder, Atlas, Mediaplex, Adrime

Where can this run?

Yahoo! Properties
  • Flickr
  • my Yahoo!
  • omg!
  • Tablet Homepage
  • Yahoo! Answers
  • Yahoo! Cars
  • Yahoo! Finance
  • Yahoo! Front Page
  • Yahoo! Games
  • Yahoo! Groups
  • Yahoo! Horoscopes
  • Yahoo! Lifestyle
  • Yahoo! Local
  • Yahoo! Login
  • Yahoo! Mail
  • Yahoo! Messenger
  • Yahoo! Mobile
  • Yahoo! Movies
  • Yahoo! Music
  • Yahoo! News
  • Yahoo! Shopping / Nextag
  • Yahoo! Sports / Eurosport
  • Yahoo! Travel
  • Yahoo! TV
  • Yahoo! Video
  • Yahoo! Weather
  • Yahoo! Web Messenger
Partner Sites
  • AOL DE Email
  • AOL DE Front Pages
  • AOL DE Network
  • AOL FR Email
  • AOL FR Front Pages
  • AOL FR Network
  • ComingSoon
  • Dailymotion
  • laposte.net
  • Last.fm
  • musicMe
  • Netlog
  • Promiflash
  • Softonic
  • Sport24
  • tiempo.com
  • VEVO
  • ViaMichelin.de
Other
  • Run of Yahoo! Network (no DR)
  • Yahoo! Direct Response

Guidelines

All ads must follow these Yahoo! guidelines.