| View spec cart (0)

50×50 (PROM)

Last modified on December 12, 2011 | print

New FP Context Diagram for 50×50 PROM

Image 4KB JPG or GIF
Image dimensions
50×50
Animation Not allowed
Text link

Heading: 14 characters including spaces
Body: 42 characters max including spaces
Turnaround 3 working days
Third party serving Not allowed
Third party tracking Click commands and one 1×1 pixel per ad
Guidelines All ads must follow these Yahoo! guidelines

Examples

metropromscreenie

Deliverables

Image

  • Static 50×50 JPG or GIF – maximum file size 4KB
  • For IMAGES and PHOTOS use JPG. The JPG format maximises the colours of the creative
  • For LOGOS use GIF. The GIF format maximises text, lines and flat colours
  • Must be an image or company logo – no text, only images
  • Image must have a solid background colour or GREY 1×1 pixel visible border (colour #cccccc)
  • No coloured borders or borders bigger than 1 pixel

Headline

  • 14 characters max including spaces
  • Usually includes company and/or product name and price
  • Use sentence case – don’t capitalise the first letter of every word
  • Single line only with no full stop on the end

Body text

  • 42 characters max including spaces
  • Text should describe product, not brand
  • No website addresses or phone numbers allowed in text
  • Maximum three lines – minimum two lines
  • Use sentence case – don’t capitalise the first letter of every word
  • No exclamation marks or ampersands unless part of a company/product name
  • Currency symbol must be included with price, either £ or €
  • Terms such as ‘click here’ not allowed
  • Don’t use unnecessary abbreviations (est, incl, fr)
  • Put a full stop on the end
  • No special characters or formatting to be used in product or company names – ie. ™, ®, all capitals, etc.

Destination URL

  • No third party serving allowed
  • No pop-ups on the destination URL
  • No more than two redirects
  • Clicks through in the same browser window
  • Landing page must reflect the offer in the text link
  • User must be able to click on the browser Back button once to return to the Yahoo! UK front page from landing page

Where can this run?

Yahoo! Properties
  • Flickr
  • my Yahoo!
  • omg!
  • Tablet Homepage
  • Yahoo! Answers
  • Yahoo! Cars
  • Yahoo! Finance
  • Yahoo! Front Page
  • Yahoo! Games
  • Yahoo! Groups
  • Yahoo! Horoscopes
  • Yahoo! Lifestyle
  • Yahoo! Local
  • Yahoo! Login
  • Yahoo! Mail
  • Yahoo! Messenger
  • Yahoo! Mobile
  • Yahoo! Movies
  • Yahoo! Music
  • Yahoo! News
  • Yahoo! Shopping / Nextag
  • Yahoo! Sports / Eurosport
  • Yahoo! Travel
  • Yahoo! TV
  • Yahoo! Video
  • Yahoo! Weather
  • Yahoo! Web Messenger
Partner Sites
  • AOL DE Email
  • AOL DE Front Pages
  • AOL DE Network
  • AOL FR Email
  • AOL FR Front Pages
  • AOL FR Network
  • ComingSoon
  • Dailymotion
  • laposte.net
  • Last.fm
  • musicMe
  • Netlog
  • Promiflash
  • Softonic
  • Sport24
  • tiempo.com
  • VEVO
  • ViaMichelin.de
Other
  • Direct Response (Top 250)
  • Run of Yahoo! Network

Guidelines

All ads must follow these Yahoo! guidelines.