The Arch
Last modified on February 20, 2012 |
MPU deliverables |
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| Background deliverables |
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| Third party serving | Allowed for MPU, not allowed for background | |
| Third party tracking | Allowed for MPU, not allowed for background | |
| Turnaround time | 5 days | |
| Guidelines | All ads must follow these Yahoo! guidelines | |
| Video and Audio | Available, specs below |
Build a bridge over the Yahoo! Homepage and paint it. The Arch connects two sides of the Yahoo! Homepage with by creating a bridge at the top of the page. Use colours and images on this huge canvas to draw user’s eyeballs to your ad.
Deliverables
MPU
- 300×250px, FLA & SWF, 40KB SWF, Flash 9 AS3 or below, 25fps or below, 40KB JPG or GIF, General MPU specs here
- 30 seconds max animation, Background on/off buttons in the Flash is optional
Background
- 1280px wide optimised for both 1280 and 1024 screen resolution widths with 144px of graphical content on each side
- Single colour background: hexadecimal web colour code
- Height can stretch down to bottom of browser window but must be 100KB JPG or GIF
- The white area in the middle must be 992px for Yahoo!, 984px for AOL and 970px for Laposte.net. This white area must be 100px down from the top of the image
Due to the pervasive nature of a background change, please make sure your background adheres to the requirements below. The Arch is subject to additional Editorial approval and Yahoo! reserve the right to reject any background that it deems inappropriate.
- The 100px area at the top and centered is where The Arch joins both sides of the background
- Product messaging/slogans, branding, logos and necessary legal text are permitted in the background but must be sensitive to the Yahoo! logo and Yahoo! content. This will be subject to Editorial approval
- No animation allowed in the gutters or 100px area at the top of the page.
- No call-to-actions are permitted
- One single static image is used for the background. This image should be 1280px wide to accommodate nearly every screen size in common use. This does not mean that all browsers will show all of the background content, as some users have smaller screens and browsers – the content you want to display to the highest amount of users should be contained within the area visible at 1024×768
- You should fade the edges of the gutters to a solid colour. Please provide us with the exact hex colour so that it can be applied to the rest of the page background. This will improve the look of the creative to users with wider screens by avoiding hard edges
- The centre of the background image will appear behind the page content and therefore it will not be shown. This means that you can leave it blank, which will considerably help keeping the weight of the creative low
- The background will be aligned by the browser to the centre of the page therefore it is subject to pixel rounding issues. The consequence of this is that a thin line might appear between the page content and the gutter, because a small portion of the blank area at the centre of the background is shown. In order to avoid this we suggest building the gutter with an additional 3 to 5 pixels in width, with the additional pixels moved towards the centre – i.e. the space between the gutters will be reduced by 3 to 5 pixels each side
- The gutters may scroll with the page if required (not in IE6) and can click through to the destination URL. Clickable background must be requested.
- Background colour must be thematically consistent with takeover content
- Colours that may irritate, annoy or cause discomfort to the user are not accepted, eg, bright red (#FF0000)
- Colours in general must remain within strict WC3 Guidelines
- Colours shall be pertinent to the theme or tone of the advertiser brand, product or/and message
- Avoid bright colours that do not complement each other
- The background image must not look cluttered, messy, distracting or in bad taste
Video and Audio
A 30 second video can play in the MPU and must not loop. Video play can be uninitiated or user-initiated; however sound must be user-click-initiated and can start with the video if the video is already user-click-initiated. There must also be controls to pause video play and mute the sound.
Please provide video asset as FLV (2.2MB or below) or uncompressed AVI or MOV at 30 seconds max. Audio (sound only) is also available in the MPU and must be user-click-initiated. The audio asset should be supplied as a WAV or MP3 at 100KB. There must also be controls to mute the audio.
Third Party Serving
Only the MPU may be 3rd party served.
- Doubleclick
- Eyeblaster
- Flashtalking
- Eyewonder
Flash Help
Find useful information like how to build a button in Technical Guidelines
Guidelines
All ads must follow these Yahoo! guidelines
Where can this run?
Flickr- my Yahoo!
- omg!
- Tablet Homepage
Yahoo! Answers- Yahoo! Cars
- Yahoo! Finance
- Yahoo! Front Page
- Yahoo! Games
- Yahoo! Groups
- Yahoo! Horoscopes
- Yahoo! Lifestyle
- Yahoo! Local
- Yahoo! Login
- Yahoo! Mail
- Yahoo! Messenger
- Yahoo! Mobile
- Yahoo! Movies
- Yahoo! Music
- Yahoo! News
- Yahoo! Shopping / Nextag
- Yahoo! Sports / Eurosport
- Yahoo! Travel
- Yahoo! TV
- Yahoo! Video
- Yahoo! Weather
- Yahoo! Web Messenger
- AOL DE Email
- AOL DE Front Pages
- AOL DE Network
- AOL FR Email
- AOL FR Front Pages
- AOL FR Network
- ComingSoon
- Dailymotion
- laposte.net
- Last.fm
- musicMe
- Netlog
- Promiflash
- Softonic
- Sport24
- tiempo.com
- VEVO
- ViaMichelin.de
- Run of Yahoo! Network (no DR)
- Yahoo! Direct Response
