Text Link (TL1/2)

Last modified on March 7, 2011 | print

Text link

 104 character max, including spaces.
Turnaround 3 working days
Third party serving Not allowed
Third party tracking Click commands and one 1×1 pixel per ad
Guidelines All ads must follow these Yahoo! guidelines

Examples

Deliverables

  • 104 character max, including spaces. Arial Regular. Left Justified. Hyperlinked.
  • Bolding some of the copy is allowed in this ad unit.  However when counting characters, bolded letters count is 2 characters each due to the space they utilize.

Detailed Specifications

  • List all URLs without ‘www’ (i.e. yahoo.com)
  • No abbreviations allowed (please contact a Front Page Campaign Manager for exceptions)
  • No multiple dashes
  • No all caps
  • No currency symbol unless a price follows it
  • No exclamation points, special characters or ampersands allowed
  • No inexplicit verbiage, such as “click now” or “click here”
  • No phone numbers within the text
  • Color and font sizes are fixed
  • Character counts include spaces
  • Must link to a landing page, not start an automatic download
  • No pop-ups or pop-unders on the client’s landing page.
  • The offer in the creative must be present on the landing page, above the fold
  • Back button must be enabled on the advertiser landing pages
  • One third party 1×1 tracking pixel & click command per creative is allowed
  • All creative is subject to Yahoo! approval