Display Advertising Guidelines
Last modified on October 21, 2009Table of Contents
Purpose
This section is intended to offer practical guidance for advertisers so that they can assess prospective campaigns against the prevailing legal standards.
This page is merely a guide and does not constitute legal advice and advertisers/agencies must seek their own legal advice in respect of any creative they may submit to Yahoo!
Scope
Unless otherwise stated these guidelines apply to the following advertising on Yahoo!:
- Display advertising on all Yahoo! properties (internet and mobile)
- Yahoo! Search Marketing sponsored listings
- Editorial and advertorial
- Sponsorship and brand marketing
- Advergaming
- Advertising sold on behalf of third parties (e.g. Bebo, Vodafone)
- Yahoo! house advertising (internet and mobile)
The CAP Code
The Committee of Advertising Practice (CAP) Code applies to all non-broadcast advertising including online and mobile display adverts and search marketing in the UK.
Please note – these guidelines are provided in addition to the CAP Code and not instead of it.
Other relevant legislation
Other pieces of relevant legislation are:
- UK Gambling Act 2005
- Financial Services and Markets Act 2000;
- Consumer Credit (Advertisements) Regulations 2004;
- Consumer Protection from Unfair Trading Regulations 2008; and
- Food Labelling Regulations 1996
Note: This is not an exhaustive list of legislation
