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Tablet Expandable

Last modified on March 6, 2012 | print

Enlarge diagram in new window	Base unit in retracted state	768×40 JPG/GIF/PNG (30KB). This asset will be a static banner with no animation. On tap, this banner opens the Expandable Banner must contain prominent branding and call to action. Tap to expand call to action must appear in the right hand side of the banner
	Base unit in expanded state	768×40 JPG/GIF/PNG (30KB). This asset will be a static banner with no animation. On tap, this banner closes the Expandable Banner must contain prominent branding and call to action. Tap to close call to action must appear in the right hand side of the banner
	Expandable unit	768×300 JPG/GIF/PNG (100KB). Must contain prominent branding. Must contain prominent Close button in the top right corner. Minimum size required is 34×34. Please submit storyboards, high quality PSDs, fonts, and all necessary assets to Yahoo!. A maximum number of 5 click URLs are allowed
	Optional animation	An optional 50KB animating graphic (GIF) may be used as an animated element of the ad. Must fit in visually with the Expandable and animate for no longer than 10 seconds. Must fit within the Expandable area and not go outside of these dimensions. Please note: The Tablet page is best suited to iPads. Other tablets may show the page but may not support animated gifs. For this reason please ensure the first frame of the gif fits in visually with the rest of the creative.
	Border	Required on all sides if colour tone of the creative does not contrast well with page background
	Landing pages	All landing pages must have non-Flash versions which are capable of being seen on iPads.(iPads do not support Adobe Flash)
	Turnaround time	5 working days
	Third party serving	Not allowed
	Third party tracking	Click commands and one 1×1 pixel per ad
	Guidelines	All ads must follow these Yahoo! guidelines

Take over the eye-catching headline box on the Yahoo! tablet page with an Expandable banner of your own. On user-initiation the Tablet Expandable expands over the headline box creating a high impact unit.