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Flash | 40KB SWF, Flash 10 AS3 or below, 25fps or below |
| Image | 40KB JPG or GIF | |
| Animation | 30 seconds recommended | |
| Border | Required on all sides if colour tone of the creative does not contrast well with page background | |
| Dimensions | 160×600 | |
| Flash help | Find useful information like how to build a button in Technical Guidelines | |
| Turnaround | 3 working days | |
| Video and Audio | Available, specs below, +2 working days | |
| Polite downloading | Available, specs below, +2 working days | |
| Third party serving | Available, details below, IFRAME tags required | |
| Third party tracking | Click commands and one 1×1 pixel per ad | |
| Guidelines | All ads must follow these Yahoo! guidelines |
Running length-wise along the page content, the Skyscraper family of ad units are the ’slim stalkers’ who cling to the user’s browser view for as long as possible. At the same time it is still a rich media delivering heavy-weight:
Not available on Yahoo! Direct Response (Top 250).
A 30 second video can also play in this unit and must not loop. Video play can be uninitiated or user-initiated; however sound must be user-initiated and must have a one- second delay if it is initiated by roll-over of the mouse and also must be muted on roll-out. There must also be controls to pause video play and mute the sound.
Audio (sound only) is also available in this unit. Audio play must be user-click-initiated and be supplied as a WAV or MP3 at 100KB or below. There must also be controls to mute the audio.
Not available on Yahoo! Direct Response (Top 250).
Extra uninitiated Flash assets can also be loaded on page load. The combined weight of the extra assets and the default SWF must be 100KB or less and the total animation time still need to be within 30 seconds.
This ad unit can be served via an approved Third Party Vendor in IFRAME tags.
Standard Flash: see complete list here.
Polite downloading: AtlasMedia, Bluestreak, Doubleclick, Eyeblaster, eyewonder, FlashTalking, Mediaplex, PointRoll, TangoZebra
Video: AtlasMedia, Bluestreak, Doubleclick, Eyeblaster, eyewonder, FlashTalking, Mediaplex, PointRoll, TangoZebra