Expandable
Last modified on October 6, 2010 |
Base | 200×600, up to 40KB SWF, Flash 10 AS3 or below, 25fps or below |
| Expandable overlay | 300×600, 100KB combined with base SWF, Flash 10 AS3 or below, 25fps or below | |
| Expansion direction | Left | |
| Image | 200×600, 40KB JPG or GIF | |
| User initiation | Roll-over + roll-out or click-open + click-close | |
| Frequency capping | sueddeutsche.de home page only: once per user per day | |
| Border | Required on all sides of the base unit if its colour tone does not contrast well with page background | |
| Flash help | Find useful information like how to build a button in Technical Guidelines | |
| Turnaround time | 5 working days | |
| Video and Audio | Available, specs below | |
| Polite downloading | Available, specs below | |
| Third party serving | Available, details below | |
| Third party tracking | Click commands and one 1×1 pixel per ad | |
| Guidelines | All ads must follow these Yahoo! guidelines |
The 200×600 ad unit is only available on suedeutsche.de.
Deliverables
- 300×600 FLA and SWF (60K or 100KB combined with the base)
- 200×600 inline FLA, SWF (up to 40KB) and back up image (40KB). Detailed inline specs can be found here
- Please also include fonts that we may need for publishing the FLAs.
User Initiation
The expansion can be user-initiated by roll-over or click. The corresponding action then must also close the expansion. So a roll-over initiated expansion must be closed on roll-out; a click initiated expansion must be closed on click. Click initiated Expandable ads must also contain a close button that contains the word “Close”. The close button must be clear and visible for the duration of the expanded state. We may also move the close button or use our default close buttons to ensure the best user experience possible.
Video and Audio
A video can also play in the Expandable overlay with sound automatically on, as the overlay itself is user-initiated.
Please provide video asset as FLV (2.2MB or below) or uncompressed AVI or MOV at 30 seconds. Video asset specs for videos in the Expanded panel are negotiable, please liaise with your Yahoo! Sales representative to work out specs that will meet your needs.
Audio (sound only) is also available in the Expandable overlay. The audio asset should be supplied as a WAV or MP3 at around 100KB. There must also be controls to mute the audio.
Polite Downloading
Extra Flash assets can also be loaded into the Expandable overlay after it loads. The extra assets should be around 100KB each and the total number of extra assets should be less than 5. Preloaders are highly recommended.
Third Party Serving
Approved: AtlasMedia, Bluestreak, Doubleclick, Eyeblaster, eyewonder, FlashTalking, Mediaplex, PointRoll, TangoZebra
Where can this run?
Flickr- my Yahoo!
- omg!
- Tablet Homepage
- Yahoo! Answers
- Yahoo! Cars
- Yahoo! Finance
- Yahoo! Front Page
- Yahoo! Games
- Yahoo! Groups
- Yahoo! Horoscopes
- Yahoo! Lifestyle
- Yahoo! Local
- Yahoo! Login
- Yahoo! Mail
- Yahoo! Messenger
- Yahoo! Mobile
- Yahoo! Movies
- Yahoo! Music
- Yahoo! News
- Yahoo! Shopping / Nextag
- Yahoo! Sports / Eurosport
- Yahoo! Travel
- Yahoo! TV
- Yahoo! Video
- Yahoo! Weather
- Yahoo! Web Messenger
- AOL DE Email
- AOL DE Front Pages
- AOL DE Network
- AOL FR Email
- AOL FR Front Pages
- AOL FR Network
- Dailymotion
- laposte.net
- Last.fm
- musicMe
- Netlog
- Promiflash
- Softonic
- Sport24
- tiempo.com
- VEVO
- ViaMichelin.de
- Run of Yahoo! Network (no DR)
- Yahoo! Direct Response
