Messenger Expandable
Last modified on October 6, 2010 |
Base | 234×60, 40KB SWF, Flash 10 AS3 or below, 25fps or below |
| Expandable overlay | 300×250, 100KB or 300×600, 120KB SWF, Flash 10 AS3 or below, 25fps or below | |
| Expansion direction | Left and up, covering the base | |
| Image | 234×60, 40KB JPG or GIF | |
| User initiation | Roll-over + roll-out or click-open + click-close | |
| Border | Required on all sides of the base unit if its colour tone does not contrast well with page background | |
| Flash help | Find useful information like how to build a button in Technical Guidelines | |
| Turnaround time | 5 working days | |
| Video and Audio | Available, specs below | |
| Polite downloading | Available, specs below | |
| Third party serving | Available, details below | |
| Third party tracking | Click commands and one 1×1 pixel per ad | |
| Guidelines | All ads must follow these Yahoo! guidelines |
Messenger clients has by nature a narrower frame and is also often personal to its owner. The 234×60 expandable cleverly gives your more room to create and reach without invading the user’s space unintended. Talking about having your cake and eat it too!
Please also note that the technical implementation of the Expandable ad format on the Yahoo! Messenger client is different to that of its counterparts on web pages. So if you are using a third party vendor, please make sure to ask specifically for tags for Expandable ads on Yahoo! messenger. Also the list of approved vendors for this format is different to that of web page Expandable format.
Deliverables
- 300×250 FLA and SWF (60K or 100KB combined with the base) or 300×600 FLA and SWF (120KB)
- 234×60 inline FLA, SWF (up to 40KB) and back up image (40KB). Detailed inline specs can be found here
- Please also include fonts that we may need for publishing the FLAs.
Close Button
The Expandable panel must contain a close button that contains the word “Close”. The close button must be clear and visible for the duration of the expanded state. We may also move the close button or use our default close buttons to ensure the best user experience possible.
Video and Audio
A video can also play in the Expandable overlay with sound automatically on, as the overlay itself is user-click-initiated.
Please provide video asset as FLV (2.2MB or below) or uncompressed AVI or MOV at 30 seconds. Video asset specs for videos in the Expanded panel are negotiable, please liaise with your Yahoo! Sales representative to work out specs that will meet your needs.
Audio (sound only) is also available in the Expandable overlay. The audio asset should be supplied as a WAV or MP3 at around 100KB. There must also be controls to mute the audio.
Polite Downloading
Extra Flash assets can also be loaded into the Expandable overlay after it loads. The extra assets should be around 100KB each and the total number of extra assets should be less than 5. Preloaders are highly recommended.
Third Party Serving
Please note that the technical implementation of the Expandable ad format on the Yahoo! Messenger client is different to that of its counterparts on web pages. So if you are using a third party vendor, please make sure to ask specifically for tags for Expandable ads on Yahoo! messenger.
Approved: Doubleclick, Eyeblaster, Flashtalking
Where can this run?
Flickr- my Yahoo!
- omg!
- Tablet Homepage
- Yahoo! Answers
- Yahoo! Cars
- Yahoo! Finance
- Yahoo! Front Page
- Yahoo! Games
- Yahoo! Groups
- Yahoo! Horoscopes
- Yahoo! Lifestyle
- Yahoo! Local
- Yahoo! Login
- Yahoo! Mail
Yahoo! Messenger- Yahoo! Mobile
- Yahoo! Movies
- Yahoo! Music
- Yahoo! News
- Yahoo! Shopping / Nextag
- Yahoo! Sports / Eurosport
- Yahoo! Travel
- Yahoo! TV
- Yahoo! Video
- Yahoo! Weather
- Yahoo! Web Messenger
- AOL DE Email
- AOL DE Front Pages
- AOL DE Network
- AOL FR Email
- AOL FR Front Pages
- AOL FR Network
- Dailymotion
- laposte.net
- Last.fm
- musicMe
- Netlog
- Promiflash
- Softonic
- Sport24
- tiempo.com
- VEVO
- ViaMichelin.de
- Run of Yahoo! Network (no DR)
- Yahoo! Direct Response
