300×250 (LREC, MPU)
Last modified on January 19, 2012 |
Flash | 40KB SWF, Flash 10 AS3 or below, 25fps or below
Exception: 24fps on Flickr – 50KB Flash 7, 8 or 9 (AS2 Only) VEVO |
| Image | 40KB JPG or GIF
Exception: maximum 30KB on Flickr |
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| Animation |
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| Border | Required on all sides if colour tone of the creative does not contrast well with page background | |
| Dimensions | 300×250 | |
| Flash help | Find useful information like how to build a button in Technical Guidelines | |
| Turnaround | 3 working days | |
| Video and Audio | Available, specs below, +2 working days | |
| Polite downloading | Available, specs below, +2 working days | |
| Third party serving | Available, details below, IFRAME tags required | |
| Third party tracking | Click commands and one 1×1 pixel per ad
Exception: no pixel on VEVO |
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| Guidelines | All ads must follow these Yahoo! guidelines |
Everyone’s favourite rectangle, 300×250 is a highly versatile ad unit that still yields the highest interaction rate of all the IAB standard-compliant graphical ad units. It seamlessly blends in with page content and at the same time provides advertising space that is suitable for most rich media solutions. As such it is often the preferred base unit for ad formats that involve out-of-banner experiences:
- Floating: attention-grabbing uninitiated overlay
- Expandable: user-initiated overlay with substance
Generic Flash Example:
Video and Audio
Not available on Yahoo! Direct Response (Top 250) and VEVO.
A 30 second video can also play in this unit and must not loop. Video play can be uninitiated or user-initiated; however sound must be user-initiated and must have a one- second delay if it is initiated by roll-over of the mouse and also must be muted on roll-out. There must also be controls to pause video play and mute the sound.
Deliverables
- 300×250 FLA, SWF (under 40KB) and back up image (under 40KB)
- video asset as FLV (2.2MB or below) or uncompressed AVI or MOV at 30 seconds maximum
- Please also include fonts that we may need for publishing the FLAs
Audio (sound only) is also available in this unit. Audio play must be user-click-initiated and be supplied as a WAV or MP3 at 100KB or below. There must also be controls to mute the audio.
- Generic video ad example
Polite Downloading
Not available on Yahoo! Direct Response (Top 250).
Extra uninitiated Flash assets can also be loaded on page load. The combined weight of the extra assets and the default SWF must be 100KB or less and the total animation time still need to be within 30 seconds.
Deliverables
- 300×250 FLA, SWF (under 40KB) and back up image (under 40KB)
- additional Flash asset FLA and SWF (combined weight with above SWF under 100KB)
- Please also include fonts that we may need for publishing the FLAs
Third Party Serving
This ad unit can be served via an approved Third Party Vendor in IFRAME tags.
Standard Flash: see complete list here.
Polite downloading: AtlasMedia, Bluestreak, Doubleclick, Eyeblaster, eyewonder, FlashTalking, Mediaplex, PointRoll, TangoZebra
Video: AtlasMedia, Bluestreak, Doubleclick, Eyeblaster, eyewonder, FlashTalking, Mediaplex, PointRoll, TangoZebra
Where can this run?
Flickr- my Yahoo!
- omg!
- Tablet Homepage
- Yahoo! Answers
- Yahoo! Cars
- Yahoo! Finance
Yahoo! Front Page- Yahoo! Games
- Yahoo! Groups
- Yahoo! Horoscopes
- Yahoo! Lifestyle
- Yahoo! Local
- Yahoo! Login
- Yahoo! Mail
- Yahoo! Messenger
- Yahoo! Mobile
- Yahoo! Movies
- Yahoo! Music
- Yahoo! News
- Yahoo! Shopping / Nextag
- Yahoo! Sports / Eurosport
- Yahoo! Travel
- Yahoo! TV
- Yahoo! Video
- Yahoo! Weather
- Yahoo! Web Messenger
- AOL DE Email
- AOL DE Front Pages
- AOL DE Network
- AOL FR Email
- AOL FR Front Pages
- AOL FR Network
- ComingSoon
- Dailymotion
- laposte.net
- Last.fm
- musicMe
- Netlog
- Promiflash
- Softonic
- Sport24
- tiempo.com
- VEVO
- ViaMichelin.de
- Direct Response (Top 250)
- Run of Yahoo! Network
