Pullover (Mail)
Last modified on September 16, 2010 |
Base | 300×250, up to 40KB SWF, Flash 10 AS3 or below, 25fps or below |
| Teaser overlay | 560×300, 100KB combined with base SWF, Flash 10 AS3 or below, 25fps or below | |
| Pullover overlay | 750×573, up to 240KB SWF, Flash 10 AS3 or below, 25fps or below. A background colour will also be used to fill in any extra space within the Mail Welcome area | |
| Expansion direction | Left | |
| Image | 300×250, 40KB JPG or GIF | |
| User initiation | Roll-over + roll-out or click-open + click-close | |
| Frequency capping | Teaser overlay: once per user per day | |
| Border | Required on all sides for the base unit if its colour tone does not contrast well with page background | |
| Flash help | Find useful information like how to build a button in Technical Guidelines | |
| Turnaround time | 5 working days | |
| Video and Audio | Available except in the Teaser overlay, specs below | |
| Polite downloading | Available, specs below | |
| Third party serving | Not available | |
| Third party tracking | Click commands and one 1×1 pixel per ad | |
| Guidelines | All ads must follow these Yahoo! guidelines |
This is an expandable ad format with an extra uninitiated element on the welcome page of Yahoo! Mail. The user will first see a smaller teaser overlay for three seconds. When they mouse over or click on the ad they will then be shown the full expandable at a massive size of 750×750px swiping across the page to pull your content over the Mail Welcome page.
Deliverables
- 560×300 FLA and SWF (60KB) for the teaser overlay
- 750×573 FLA and SWF ( 240KB) for the pullover overlay
- 300×250 inline FLA, SWF (40KB) and back up image (40KB). Detailed inline specs can be found here
- Please also include fonts that we may need for publishing the FLAs.
Teaser Overlay
The teaser overlay will play uninitiated on the user’s browser once per day. On subsequent visits the user is shown the base unit only although they are still able to activate the pullover.
The teaser can stay open for up to three seconds before it must close.
Pullover Overlay
The pullover can be user-initiated by roll-over or click. The corresponding action then must also close the expansion. So a roll-over initiated pullover must be closed on roll-out; a click initiated pullover must be closed on click. Click initiated Pullover ads must also contain a close button that contains the word “Close”. The close button must be clear and visible for the duration of the expanded state. We may also move the close button or use our default close buttons to ensure the best user experience possible.
Please note that a background colour will be used to fill the rest of the Mail Welcome area when the pullover is activated. This is to optimise the space for all user screen resolutions so the pullover appears to span the entire Mail Welcome area. Please bear this in mind in your pullover’s design so the transition between the pullover and the background is as smooth as possible.
Video and Audio
A video can also play in the pullover (but not in the teaser). Sound can be automatically turned on if the overlay itself is click-initiated, or be turned on after a one-second delay if it is roll-over-initiated.
Please provide video asset as FLV (2.2MB or below) or uncompressed AVI or MOV at 30 seconds. Video asset specs for videos in the Expanded panel are negotiable, please liaise with your Yahoo! Sales representative to work out specs that will meet your needs.
Audio (sound only) is also available in the Expandable overlay. The audio asset should be supplied as a WAV or MP3 at around 100KB. There must also be controls to mute the audio.
Polite Downloading
Extra Flash assets can also be loaded into the pullover overlay after it loads. The extra assets should be around 100KB each and the total number of extra assets should be less than 5. Preloaders are highly recommended.
Where can this run?
Flickr- my Yahoo!
- omg!
- Tablet Homepage
- Yahoo! Answers
- Yahoo! Cars
- Yahoo! Finance
- Yahoo! Front Page
- Yahoo! Games
- Yahoo! Groups
- Yahoo! Horoscopes
- Yahoo! Lifestyle
- Yahoo! Local
- Yahoo! Login
Yahoo! Mail- Yahoo! Messenger
- Yahoo! Mobile
- Yahoo! Movies
- Yahoo! Music
- Yahoo! News
- Yahoo! Shopping / Nextag
- Yahoo! Sports / Eurosport
- Yahoo! Travel
- Yahoo! TV
- Yahoo! Video
- Yahoo! Weather
- Yahoo! Web Messenger
- AOL DE Email
- AOL DE Front Pages
- AOL DE Network
- AOL FR Email
- AOL FR Front Pages
- AOL FR Network
- Dailymotion
- laposte.net
- Last.fm
- musicMe
- Netlog
- Promiflash
- Softonic
- Sport24
- tiempo.com
- VEVO
- ViaMichelin.de
- Run of Yahoo! Network (no DR)
- Yahoo! Direct Response
