Floating
Last modified on October 28, 2011 |
Base | 468×60, up to 40KB SWF, Flash 10 AS3 or below, 25fps or below |
| Floating content | 160,000 square pixels (400×400), 100KB combined with base SWF, Flash 10 AS3 or below, 25fps or below | |
| Image | 468×60, 40KB JPG or GIF | |
| Duration | 10 seconds | |
| Frequency capping | Once per user per day | |
| Restrictions |
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| Border | Required on all sides of the base unit if its colour tone does not contrast well with page background | |
| Flash help | Find useful information like how to build a button in Technical Guidelines | |
| Turnaround times | 5 working days | |
| Video and Audio | Not allowed in Floating overlay | |
| Polite downloading | Not allowed in Floating overlay | |
| Third party serving | Available, details below. DARLA IFRAME ad served sites are subject to different rules | |
| Third party tracking | Click commands and one 1×1 pixel per ad | |
| Guidelines | All ads must follow these Yahoo! guidelines |
A Floating event is a powerful way to disrupt a user’s everyday experience to draw their attention to your brand. A balance must be struck between maximum impact and positive user experience in the interest of both protecting your brand and meeting the user’s needs.
Deliverables
- FLA and SWF (60KB) that contains the transparent stage and visible elements
- 468×60 base unit FLA, SWF (40KB) and back up image (40KB). Detailed landing spot specs can be found here
- Please also include fonts that we may need for publishing the FLAs
The Floating Stage
The key concept to grasp for a Floating event is the floating stage – a transparent rectangular area in which the visible elements of the event can roam around freely. This does not mean a solid block of ad content that are sometimes submitted. The idea is to create something unexpected but not intrusive. So by the same token, the visible element within this transparent floating stage should not be a rectangular block either. It can be the shape of your product (a car, for example) or numerous components of your visual message (bubbles for fun, for example). The total combined area of these visible elements should be less than 160,000 (400×400) square pixels – a unit we’ve made up (we think) to emphasise the limit we put on the real estate area of the visible elements does not limit their shape.
Close Button
The Floating overlay must contain a close button that contains the word “Close”. The close button must be clear and visible for the duration of the Floating overlay. We may also move the close button or use our default close buttons to ensure the best user experience possible.
Event Experience
The Floating overlay will play uninitiated on the user’s browser once per day. On subsequent visits the user is shown the base unit only.
Third Party Serving
Approved: AtlasMedia, Bluestreak, Doubleclick, Eyeblaster, eyewonder, FlashTalking, Mediaplex, PointRoll, TangoZebra
DARLA
These sites are ad served via DARLA IFRAMEs:
- Yahoo! Mail
- we7
Out-of-banner ads on we7 cannot be third party ad served and assets must be provided as described in the Deliverable section. On ViaMichelin.de 3rd party vendors are ONLY approved on: Front Page and Travel. On Yahoo! Mail, the following third party vendors are approved to run out-of-banner ads:
- Adinterax
- ADMAN
- Adrime
- Doubleclick Rich Media (DRM, formerly known as Motif). DRM creative trafficked into DART for Advertisers (DFA) after 7th February 2009 using global template version 25_06 or higher will not cause an issue. Some older DRM creative may need to be re-trafficked in order to have the correct global template version assigned to it. Custom/home-built rich media templates may not be compatible and may need be trafficked through DFA
- e-planning
- MediaMind/Eyeblaster
- Eyewonder
- Facilitate
- Flashtalking
- Pointroll
Ad Templates used must be native templates provided by the above vendors. Custom created templates served via these vendors may not work.
Other Notes
- Only visible elements can be clickable – all transparencies must be ‘true’ and not contain any element obstructing the user from accessing the page content
- Must have a clear and visible close button with the word ‘Close’ for the duration of the Floating
- Must float across the page without pausing over any page content for more than one second
- Visible element must not be a rectangular block
- not cover the Yahoo! logo at any given time
- not pause over another ad, a co branded logo, or primary interaction element as specified by the site (for example search boxes and primary navigation bars)
Where can this run?
Flickr
my Yahoo!- omg!
- Tablet Homepage
- Yahoo! Answers
- Yahoo! Cars
- Yahoo! Finance
- Yahoo! Front Page
- Yahoo! Games
- Yahoo! Groups
- Yahoo! Horoscopes
- Yahoo! Lifestyle
- Yahoo! Local
- Yahoo! Login
- Yahoo! Mail
- Yahoo! Messenger
- Yahoo! Mobile
- Yahoo! Movies
- Yahoo! Music
- Yahoo! News
- Yahoo! Shopping / Nextag
- Yahoo! Sports / Eurosport
- Yahoo! Travel
- Yahoo! TV
- Yahoo! Video
- Yahoo! Weather
- Yahoo! Web Messenger
- AOL DE Email
- AOL DE Front Pages
- AOL DE Network
- AOL FR Email
- AOL FR Front Pages
- AOL FR Network
- ComingSoon
- Dailymotion
- laposte.net
- Last.fm
- musicMe
- Netlog
- Promiflash
- Softonic
- Sport24
- tiempo.com
- VEVO
- ViaMichelin.de
- Direct Response (Top 250)
- Run of Yahoo! Network
