IMVironment (IMV)
Last modified on April 11, 2011 |
IMV menu promotion |
|
| IMV website promotion |
|
|
| The IMV |
|
|
| Turnaround | 5-10 working days | |
| Video and Audio | Available, specs below | |
| Polite downloading | Not allowed | |
| Third party serving | Not allowed | |
| Third party tracking | Click commands and one 1×1 pixel per ad | |
| Guidelines | All ads must follow these Yahoo! guidelines |
IMVironments (IMVs) are interactive backgrounds that a Yahoo! Messenger user can add to their IM conversations with others. You can now create your own custom IMVs to facilitate deep and involved interactions between your brand and these users in a ‘viral’ way.
The IMV is a highly versatile and powerful medium that is capable of delivering complex messages and deep engagement. Please speak to your Yahoo! sales representative for bespoke solutions that are not detailed here.
For inspirations, please see demos of past IMVs.
Detailed Specifications
An IMV campaign has three key components:
- IMV menu promotion
- IMV website promotion
- the IMV
There are creative assets required for each of the three components and these are listed in sections that follow in this document. It is important to deliver all of these assets to maximise the reach and impact of your IMV.
IMV Menu Promotion Deliverables
- the official name of the IMV in local languages (depending on where the IMV is running)
- static image 175×40px; Yahoo! will superimpose the name of the IMV on the top right of this image. Please make sure this area is clear for this purpose and the background is not too complex
IMV Website Promotion Deliverables
- 2-3 sentences that describe your IMV in local languages; the idea is to entice the user to try it out, so please give this some thought
- static image 158×98px; this will appear alongside the name and description of the IMV so they should complement each other
- For inspiration, please visit the Messenger IMV page
The IMV Deliverables
- 640×340 FLA, SWF (under 250KB), external AS file
- fonts for publishing FLA
- it’s best to leave as much room as possible for the user’s conversation area, the average is 275×200px. Past experience suggests that users are less likely to stick with an IMV that interferes with their ability to see their conversations
Please use this template (Flash 9 AS 3 required) to create your IMV. You will find documentations and examples in there but if you still have questions, please contact your Yahoo! sales representative.
Video and Audio
A video can also play in the IMV with sound automatically on.
Please provide video asset as FLV (2.2MB or below) or uncompressed AVI or MOV at 30 seconds. Video asset specs for videos in the Expanded panel are negotiable, please liaise with your Yahoo! Sales representative to work out specs that will meet your needs.
Audio (sound only) is also available in the Expandable overlay. The audio asset should be supplied as a WAV or MP3 at around 100KB. There must also be controls to mute the audio.
Where can this run?
Flickr- my Yahoo!
- omg!
- Tablet Homepage
- Yahoo! Answers
- Yahoo! Cars
- Yahoo! Finance
- Yahoo! Front Page
- Yahoo! Games
- Yahoo! Groups
- Yahoo! Horoscopes
- Yahoo! Lifestyle
- Yahoo! Local
- Yahoo! Login
- Yahoo! Mail
Yahoo! Messenger- Yahoo! Mobile
- Yahoo! Movies
- Yahoo! Music
- Yahoo! News
- Yahoo! Shopping / Nextag
- Yahoo! Sports / Eurosport
- Yahoo! Travel
- Yahoo! TV
- Yahoo! Video
- Yahoo! Weather
- Yahoo! Web Messenger
- AOL DE Email
- AOL DE Front Pages
- AOL DE Network
- AOL FR Email
- AOL FR Front Pages
- AOL FR Network
- ComingSoon
- Dailymotion
- laposte.net
- Last.fm
- musicMe
- Netlog
- Promiflash
- Softonic
- Sport24
- tiempo.com
- VEVO
- ViaMichelin.de
- Direct Response (Top 250)
- Run of Yahoo! Network
