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Messenger Text Link

Last modified on February 22, 2012 | print

	Title	40 char max for UK & DE 39 char max for FR, IT & ES
	Description	71 char max (shows on hover)
	Domain	(example yahoo.com) max 20 characters
	Turnaround	3 working days
	Third party serving	Not allowed
	Third party tracking	Click commands only, 1×1 pixels not allowed
	Guidelines	All ads must follow these Yahoo! guidelines

Detailed Specifications

List all URLs without ‘www’ (i.e. yahoo.com)
No abbreviations allowed (please contact a Front Page Campaign Manager for exceptions)
No multiple dashes
No all caps
No currency symbol unless a price follows it
No exclamation points, special characters or ampersands allowed
No inexplicit verbiage, such as “click now” or “click here”
No phone numbers within the text
Color and font sizes are fixed
Character counts include spaces
Must link to a landing page, not start an automatic download
No pop-ups or pop-unders on the client’s landing page.
The offer in the creative must be present on the landing page, above the fold
All creative is subject to Yahoo! approval

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Partner Sites

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