Yahoo! Answers Takeover
Last modified on January 12, 2011 |
Wallpaper | 1280px wide optimised for both 1280 and 1024 screen resolution widths, 40KB JPG or GIF, hex code for background colour |
| Sponsorship Strip | 954×60, 40KB SWF, Flash 10 AS3 or below, 25fps or below, 40KB JPG or GIF, animate up to 15 seconds (not available on the home page) | |
| 300×250 | 300×250, 40KB SWF, Flash 10 AS3 or below, 25fps or below, 40KB JPG or GIF | |
| Border | Required on all sides of the 300×250 unit if its colour tone does not contrast well with page background | |
| Available pages | Yahoo! Answer home page, question home page, question page | |
| ExSpondo module | Not available | |
| Flash help | Find useful information like how to build a button in Technical Guidelines | |
| Third party serving | The wallpaper has to be served via Yahoo! Rich Media technology | |
| Third party tracking | Click commands and one 1×1 pixel per takeover | |
| Turnaround time | 5 working days | |
| Guidelines | All ads must follow these Yahoo! guidelines |
Detailed Wallpaper Specifications
- One single static image is used for the wallpaper. This image should be 1280px wide to accommodate nearly every screen size in common use. This does not mean that all browsers will show all of the wallpaper content, as some users have smaller screens and browsers – the content you want to display to the highest amount of users should be contained within the area visible at 1024×768 marked in the diagram below.
- Total file size: 40k
- Page content width = 970px
- The space between the gutters should be 970px
- Right and Left Gutter Width = Recommended 137px because as mentioned above this ensures that the highest amount of users will see the whole of the gutter area. Wider gutters are allowed as long as the above has been taken into account and that weight limits are also taken into account.
- You should fade the edges of the gutters to a solid colour. Please provide us with the exact hex colour so that it can be applied to the rest of the page background. This will improve the look of the creative to users with wider screens by avoiding hard edges.
- The centre of the wallpaper image will appear behind the page content and therefore it will not be shown. This means that you can leave it blank, which will considerably help keeping the weight of the creative low.
- The wallpaper will be aligned by the browser to the centre of the page therefore it is subject to pixel rounding issues. The consequence of this is that a thin line might appear between the page content and the gutter, because a small portion of the blank area at the centre of the wallpaper is shown. In order to avoid this we suggest building the gutter with an additional 3 to 5 pixels in width, with the additional pixels moved towards the centre – i.e. the space between the gutters will be reduced by 3 to 5 pixels each side.
- The gutters do not scroll with the page; they will remain fixed and will always be in the users’ view area. Because of this it is important to put the main features of the wallpaper at a height that can be seen by most users’ screens.
- Vertical tiling is allowed
- In some cases a single tiling image can be used.
- Background colour must be thematically consistent with takeover content
- No text allowed. With the exception of logos and necessary legal text, all text, slogans and calls to action must live in the banner 300×250 and masthead units.
300×250 Specifications
- 300×250 base unit FLA, SWF (40KB) and back up image (40KB). Detailed landing spot specs can be found here
- Please also include fonts that we may need for publishing the FLAs
- Expandable and Floating formats are also available with this unit for a takeover
Sponsorship Strip Specifications (not available on the home page)
- 954×60
- 40KB SWF, Flash 10 AS3 or below, 25fps or below
- 40KB JPG or GIF back up image
- Can animate up to 15 seconds and no looping
Where can this run?
Yahoo! Properties
Flickr- my Yahoo!
- omg!
- Tablet Homepage
Yahoo! Answers- Yahoo! Cars
- Yahoo! Finance
- Yahoo! Front Page
- Yahoo! Games
- Yahoo! Groups
- Yahoo! Horoscopes
- Yahoo! Lifestyle
- Yahoo! Local
- Yahoo! Login
- Yahoo! Mail
- Yahoo! Messenger
- Yahoo! Mobile
- Yahoo! Movies
- Yahoo! Music
- Yahoo! News
- Yahoo! Shopping / Nextag
- Yahoo! Sports / Eurosport
- Yahoo! Travel
- Yahoo! TV
- Yahoo! Video
- Yahoo! Weather
- Yahoo! Web Messenger
Partner Sites
- AOL DE Email
- AOL DE Front Pages
- AOL DE Network
- AOL FR Email
- AOL FR Front Pages
- AOL FR Network
- ComingSoon
- Dailymotion
- laposte.net
- Last.fm
- musicMe
- Netlog
- Promiflash
- Softonic
- Sport24
- tiempo.com
- VEVO
- ViaMichelin.de
Other
- Direct Response (Top 250)
- Run of Yahoo! Network
