AOL.de
Last modified on May 13, 2010 |
Deliverables | Pick and choose from below, or per event agreement |
| Flash help | Find useful information like how to build a button in Technical Guidelines | |
| Third party serving | Not allowed | |
| Third party tracking | Click commands and one 1×1 pixel per ad | |
| Turnaround time | 10 working days | |
| Guidelines | All ads must follow these Yahoo! guidelines |
300×250 Unit
Use this as the base unit for your takeover. Detailed 300×250 specification can be found here.
You may also make use of the Floating ad format with this unit.
728×90 Unit
Detailed 728×90 specification can be found here.
400×60 Unit (LMNTL, ad west)
This extra inline unit is positioned directly under the News module and acts as a companion to the 300×250 unit. As well as giving you more valuable real estate, it is a versatile space that can be a simple dedicated static call to action to drive click-through or be synchronised with other elements of the ad to create impressive effects and get the user’s attention.
Please also note that the position of this ad unit is not fixed on the page and is not aligned with the 300×250 event unit. The News module may expand and contract according to individual user preference; this will shift the position of the 400×60 unit up and down. Therefore whilst they can still be used to work together (such as synchronisation), executions that assume that they are horizontally aligned or that their positions are vertically relative to each other will not work. Furthermore, the alignment between the same units on the Yahoo! Front Pages is also different.
Deliverables
- 400×60 FLA, SWF (30KB) and back up image (30KB)
- Please also include fonts that we may need for publishing the FLAs
Screening Room
The Screening Room is where it all happens: full length movie trailers, games, surveys and even explosions. User-initiated by a click, it is a world created by the advertiser to entice and engage.
Deliverables
Deliverables for this depend on what the Screening Room will have. But basic deliverables are:
- 976px wide (any height) FLA and SWF (300KB and must have a close button).
- Please also include fonts that we may need for publishing the FLAs
- Loading of extra SWFs is allowed to optimise performance of the initial load. Preloaders are highly recommended
- We also recommend the “Expand” tab, which is a small floating button that plays next to the 300×250 unit on every impression and opens up the Screening Room on click
High Definition Video
Go HD! Anything TV can do, we can do, better! HD video clips can be incorporated in the inline 300×250 / 350×200 unit or the Screening / Sliding Room. It must be user-initiated on click so we’ll still need standard definition (SD) video assets if the video is to play uninitiated. SD video assets are recommended anyway so the ad can be seen by the broadest spectrum of audience possible.
Video Asset Deliverables
- HD: F4V, MOV or MP4 with h.264 encoding, 20MB or below
- SD: FLV or F4V,
- Uninitiated: 30 seconds play time, 2.2MB or below
- User-initiated: duration negotiable, 5MB or below
Custom Background
Pick a colour or two or three (for a gradient), or even an image, and paint the AOL Front Pages background. This will make the most blasé user notice that something is different and the colours will lead their eyeballs to your ad!
Due to the pervasive nature of a background change, please make sure your custom background adheres to the requirements below. Custom backgrounds are also subject to additional Editorial approval and we reserve the right to reject any background deemed inappropriate.
Please also note that Themes will be disabled during a custom background takeover.
Requirements
- Colours that may irritate, annoy or cause discomfort to the user are not accepted, eg, bright red (#FF0000)
- Colours in general must remain within strict WC3 Guidelines
- Colours shall be pertinent to the theme or tone of the advertiser brand, product or/and message
- Avoid bright colours that do not complement each other
- Graphical patterns for a tiled background shall use a minimal colour palette
- Larger imageries that are used to flank the web page content must:
- Not contain any branding (logos, trademarks, etc) or product messaging (text copies, strong literal images, etc)
- Have the main graphical part of the image start from the top of the 300×250 banner and down
- Tone down any overtly bright colours
- Not look cluttered, messy, distracting or in bad taste
- Animation is not accepted in the background areas
- Background area cannot be clickable
Acceptable Examples
Two- or three-tone colours / gradients
Tiled background using a minimal colour palette
Large imagery background flanking the front page content (notice the black dotted line indicating the point from which the imagery can start and down)
Deliverables
Please select one of these:
- Single colour background: hexadecimal web colour code
- Two- or three-tone colour/gradient: 1px wide GIF image for a vertical repeat or a 1px high GIF image for a horizontal repeat (left and right extremities must end in the same colour), max 5KB
- Graphical tiled background: GIF or JPG image, max 5KB
- Large imagery background: 1280px wide GIF or JPG image with 152px of graphical content on each side. The 976px wide area in the middle must be white, max 40KB
Where can this run?
Flickr- my Yahoo!
- omg!
- Tablet Homepage
- Yahoo! Answers
- Yahoo! Cars
- Yahoo! Finance
- Yahoo! Front Page
- Yahoo! Games
- Yahoo! Groups
- Yahoo! Horoscopes
- Yahoo! Lifestyle
- Yahoo! Local
- Yahoo! Login
- Yahoo! Mail
- Yahoo! Messenger
- Yahoo! Mobile
- Yahoo! Movies
- Yahoo! Music
- Yahoo! News
- Yahoo! Shopping / Nextag
- Yahoo! Sports / Eurosport
- Yahoo! Travel
- Yahoo! TV
- Yahoo! Video
- Yahoo! Weather
- Yahoo! Web Messenger
- AOL DE Email
AOL DE Front Pages- AOL DE Network
- AOL FR Email
- AOL FR Front Pages
- AOL FR Network
- Dailymotion
- laposte.net
- Last.fm
- musicMe
- Netlog
- Promiflash
- Softonic
- Sport24
- tiempo.com
- VEVO
- ViaMichelin.de
- Run of Yahoo! Network (no DR)
- Yahoo! Direct Response
