| View spec cart (0)

Yahoo! Cars

Last modified on December 13, 2011 | print
Wallpaper 1280px wide optimised for both 1280 and 1024 screen resolution widths, 100KB JPG or GIF, hex code for background colour
Sponsorship Strip 954×60, 40KB SWF, Flash 9 AS3 or below, 25fps or below, 40KB JPG or GIF, animate up to 15 seconds
300×250 300×250, 40KB SWF, Flash 9 AS3 or below, 25fps or below, 40KB JPG or GIF
Available pages Yahoo! Cars home page
ExSpondo module Available
Flash help Find useful information like how to build a button in Technical Guidelines
Third party serving The wallpaper has to be served  via Yahoo! Rich Media technology
Third party tracking Click commands and one 1×1 pixel per takeover
Turnaround time 5 working days
Guidelines All ads must follow these Yahoo! guidelines

    Detailed Wallpaper Specifications

    • One single static image is used for the wallpaper. This image should be 1280px wide to accommodate nearly every screen size in common use. This does not mean that all browsers will show all of the wallpaper content, as some users have smaller screens and browsers – please take into account that the width of the Cars home page is 970 pixels
    • Right and Left Gutter Width = 137px fading to solid colour to 155px width
    • The space between the gutters should be 970px
    • Total file size: 100k
    • The edges of the gutters should be faded to a solid colour that can be used also on the rest of the background. Please provide us with this hex colour so that it can be applied to the rest of the page background and which will be seen by users with wider screens
    • The centre of the wallpaper image will appear behind the page content and therefore it will not be shown. This means that you can leave it blank, which will considerably help keeping the weight of the creative low
    • The wallpaper will be aligned by the browser to its centre therefore it is subject to pixel rounding issues. As a consequence of this a thin line might appear between the page content and the blank area at the centre of the wallpaper. In order to avoid this we suggest building the gutter with an additional 3 to 5 pixels in width, with the excess moved towards the centre – i.e. the space between the gutters will be reduced by 3 to 5 pixels each side
    • The gutters do not scroll with the page; they will remain fixed and will always be in the users’ view area. Because of this it is important to put the main features of the wallpaper at a height that can be seen by most users’ screens
    • Vertical tiling is allowed
    • In some cases a single tiling image can be used
    • Background colour must be thematically consistent with takeover content
    • No text allowed. With the exception of logos and necessary legal text, all text, slogans and calls to action must live in the banner 300×250 and masthead units.

    300×250 Specifications

    • 300×250 base unit FLA, SWF (40KB) and back up image (40KB). Detailed landing spot specs can be found here
    • Please also include fonts that we may need for publishing the FLAs
    • Expandable and Floating formats are also available with this unit for a takeover

    Sponsorship Strip Specifications

    • 954×60
    • 40KB SWF, Flash 9 AS3 or below, 25fps or below
    • 40KB JPG or GIF back up image
    • Can animate up to 15 seconds and no looping
    Cars wallpaper template for Photoshop, here (right click –> save link as)

    Where can this run?

    Yahoo! Properties
    • Flickr
    • my Yahoo!
    • omg!
    • Tablet Homepage
    • Yahoo! Answers
    • Yahoo! Cars
    • Yahoo! Finance
    • Yahoo! Front Page
    • Yahoo! Games
    • Yahoo! Groups
    • Yahoo! Horoscopes
    • Yahoo! Lifestyle
    • Yahoo! Local
    • Yahoo! Login
    • Yahoo! Mail
    • Yahoo! Messenger
    • Yahoo! Mobile
    • Yahoo! Movies
    • Yahoo! Music
    • Yahoo! News
    • Yahoo! Shopping / Nextag
    • Yahoo! Sports / Eurosport
    • Yahoo! Travel
    • Yahoo! TV
    • Yahoo! Video
    • Yahoo! Weather
    • Yahoo! Web Messenger
    Partner Sites
    • AOL DE Email
    • AOL DE Front Pages
    • AOL DE Network
    • AOL FR Email
    • AOL FR Front Pages
    • AOL FR Network
    • ComingSoon
    • Dailymotion
    • laposte.net
    • Last.fm
    • musicMe
    • Netlog
    • Promiflash
    • Softonic
    • Sport24
    • tiempo.com
    • VEVO
    • ViaMichelin.de
    Other
    • Direct Response (Top 250)
    • Run of Yahoo! Network

    Guidelines

    All ads must follow these Yahoo! guidelines.