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laposte.net

Last modified on March 24, 2011 | print

Enlarge diagram in new window	Skin	1280px wide optimised for both 1280 and 1024 screen resolution widths, 100KB JPG or GIF, hex code for background colour
	728×90	40KB SWF, Flash 10 AS3 or below, 25fps or below, 40KB JPG or GIF
	300×250	40KB SWF, Flash 10 AS3 or below, 25fps or below, 40KB JPG or GIF
	Flash help	Find useful information like how to build a button in Technical Guidelines
	Third party serving	The skin must be served by Yahoo!
	Third party tracking	Click commands and one 1×1 pixel per takeover
	Turnaround time	5 working days
	Guidelines	All ads must follow these Yahoo! guidelines

Detailed Skin Specifications

One single static image is used for the skin. This image should be 1280px wide to accommodate nearly every screen size in common use. This does not mean that all browsers will show all of the skin content, as some users have smaller screens and browsers – the content you want to display to the highest amount of users should be contained within the area visible at 1024×768
Total file size: 100KB
Page content width = 970px
Left gutter width = right gutter width = 155px
Wider gutters are allowed as long as the above has been taken into account and that weight limits are also taken into account. You should fade the edges of the gutters to a solid colour. Please provide us with the exact hex colour so that it can be applied to the rest of the page background. This will improve the look of the creative to users with wider screens by avoiding hard edges
The centre of the skin image will appear behind the page content and therefore it will not be shown. This means that you can leave it blank, which will considerably help keeping the weight of the creative low
The skin will be aligned by the browser to the centre of the page therefore it is subject to pixel rounding issues. The consequence of this is that a thin line might appear between the page content and the gutter, because a small portion of the blank area at the centre of the wallpaper is shown. In order to avoid this we suggest building the gutter with an additional 3 to 5 pixels in width, with the additional pixels moved towards the centre – i.e. the space between the gutters will be reduced by 3 to 5 pixels each side
Vertical tiling is allowed
In some cases a single tiling image can be used
Background colour must be thematically consistent with takeover content
The background know has to click through by default unless the advertiser informs us not to do so. A click command has to be provided accordingly.