ViaMichelin.de takeover
Last modified on March 17, 2011 |
North | 996×90 or 996×110, 40KB SWF, Flash 10 AS3 or below, 25fps or below, 40KB JPG or GIF |
| Skin Gutters | 1396×600 wide optimised for both 1280 and 1024 screen resolution widths, 100KB JPG or GIF, hex code for background colour | |
| Available pages | ViaMichelin.de | |
| ExSpondo module | Not available | |
| Flash help | Find useful information like how to build a button in Technical Guidelines | |
| Third party serving | The skin must be served by Yahoo! | |
| Third party tracking | Click commands and one 1×1 pixel per ad | |
| Turnaround time | 5 working days | |
| Guidelines | All ads must follow these Yahoo! guidelines |
300×250Specifications
- 300×250 base unit FLA, SWF (40KB) and back up image (40KB). Detailed landing spot specs can be found here
- Please also include fonts that we may need for publishing the FLAs
- Expandable and Floating formats are also available with this unit for a takeover
Detailed Gutters Specifications
- One single static image is used for the skin (gutters). This image should be 1396px wide to accommodate nearly every screen size in common use. This does not mean that all browsers will show all of the skin content, as some users have smaller screens and browsers – the content you want to display to the highest amount of users should be contained within the area visible at 1396×600 marked in the diagram below
- Total file size: 100k
- Page content width = 996px
- The space between the gutters should be 996px
- Right and Left Gutter Width = Recommended 200px because as mentioned above this ensures that the highest amount of users will see the whole of the gutter area. Wider gutters are allowed as long as the above has been taken into account and that weight limits are also taken into account
- You should fade the edges of the gutters to a solid colour. Please provide us with the exact hex colour so that it can be applied to the rest of the page background. This will improve the look of the creative to users with wider screens by avoiding hard edges
- The centre of the skin image will appear behind the page content and therefore it will not be shown. This means that you can leave it blank, which will considerably help keeping the weight of the creative low
- The skin will be aligned by the browser to the centre of the page therefore it is subject to pixel rounding issues. The consequence of this is that a thin line might appear between the page content and the gutter, because a small portion of the blank area at the centre of the wallpaper is shown. In order to avoid this we suggest building the gutter with an additional 3 to 5 pixels in width, with the additional pixels moved towards the centre – i.e. the space between the gutters will be reduced by 3 to 5 pixels each side
- Background colour must be thematically consistent with the skin content
- No text allowed. With the exception of logos and necessary legal text, all text, slogans and calls to action must live in the masthead units
North Specification
996×90 or 996×110 FLA, SWF (60KB) and back up image (40KB)
There is a 100k total Max Weight on the page at any given time.
Clickable Background
The skin and the background around the page can be clicked to go to the advertiser’s landing page.
In this case a click through is required.
Third Party Serving
Standard Flash: see complete list here.
The skin (the static background image) has to be served via Yahoo! Rich Media technology.
Polite downloading: AtlasMedia, Bluestreak, Doubleclick, Eyeblaster, eyewonder, FlashTalking, Mediaplex, PointRoll, TangoZebra
Video: AtlasMedia, Bluestreak, Doubleclick, Eyeblaster, eyewonder, FlashTalking, Mediaplex, PointRoll, TangoZebra
- 728×90 FLA, SWF (under 40KB) and back up image (under 40KB)
- additional Flash asset FLA and SWF (combined weight with above SWF under 100KB)
- Please also include fonts that we may need for publishing the FLAs
Where can this run?
Yahoo! Properties
Flickr- my Yahoo!
- omg!
- Tablet Homepage
- Yahoo! Answers
- Yahoo! Cars
- Yahoo! Finance
- Yahoo! Front Page
- Yahoo! Games
- Yahoo! Groups
- Yahoo! Horoscopes
- Yahoo! Lifestyle
- Yahoo! Local
- Yahoo! Login
- Yahoo! Mail
- Yahoo! Messenger
- Yahoo! Mobile
- Yahoo! Movies
- Yahoo! Music
- Yahoo! News
- Yahoo! Shopping / Nextag
- Yahoo! Sports / Eurosport
- Yahoo! Travel
- Yahoo! TV
- Yahoo! Video
- Yahoo! Weather
- Yahoo! Web Messenger
Partner Sites
- AOL DE Email
- AOL DE Front Pages
- AOL DE Network
- AOL FR Email
- AOL FR Front Pages
- AOL FR Network
- Dailymotion
- laposte.net
- Last.fm
- musicMe
- Netlog
- Promiflash
- Softonic
- Sport24
- tiempo.com
- VEVO
ViaMichelin.de
Other
- Run of Yahoo! Network (no DR)
- Yahoo! Direct Response
