Video Player Preroll
Last modified on January 20, 2012 |
Video | 15-30 seconds, high quality AVI or MOV |
| Call to action | Text copy: 40 character message + display URL or Image: 290×80, 40KB JPG or static GIF with clear border |
|
| Turnaround time | 5 working days | |
| Third party serving | VAST is allowed, see the below for more info | |
| Third party tracking | Click commands and 1×1 pixels (to track video streaming progress) Exception: click command only and no 1×1 pixels on ComingSoon |
|
| Guidelines | All ads must follow these Yahoo! guidelines |
Event Experience
This is a clickable video player ad format that provides the most direct and intuitive interaction between the video and the user: the user is able to click on the video itself to go to the product landing page.
Commonly also known as ‘prerolls’, these video player ads play periodically before video content on the Yahoo! network. When the video ad first starts, there is an invitation on the video to entice the user to interact with the video and find out more. The invitation is ‘Mouse here for more’ in the local language and is not customisable.
When the user’s mouse is over the video, the advertiser’s text or image call to action then appears. The user can click anywhere on the video through to the landing page.
Video Specs
Our preferred source format is QuickTime; however, we can also accept Windows Media, MPEG-2, DV, AVI (certain proprietary codecs may not work) and MP4. We also prefer full frame NTSC or Pal video, but as a minimum we ask for 640×480 for 4×3 video or 640×360 for 16×9 video. The reason we ask for these frame sizes is that players throughout the site display up to those sizes and we would like to keep the quality of the videos uniform. Our minimum settings are as follows for 4×3 and 16×9 content (Feel free to increase bandwidth to increase quality):
|
Quick Time |
Bitrate |
Video Bitrate |
Frame size |
Frame Rate |
Key Frames |
Rate Control Mode |
Audio codec |
|
H.264 |
1500k |
1372 kbps |
640×480 |
29.97 for 25 fps |
Every 24 frames |
Multi-Pass |
AAC, 128 kbps, 44 kHz, stereo |
|
Quick Time |
Bitrate |
Video Bitrate |
Frame size |
Frame Rate |
Key Frames |
Rate Control Mode |
Audio codec |
|
H.264 |
1500k |
1372 kbps |
640×360 |
29.97 for 25 fps |
Every 24 frames |
Multi-Pass |
AAC, 128 kbps, 44 kHz, stereo |
Windows Media:
|
Windows Media Video |
Bitrate |
Video Bitrate |
Frame size |
Frame Rate / Key Frame Interval |
Rate Control Mode |
Video Quality (sharp/crisp) |
Audio codec |
|
Windows Media Video 9 |
1200k |
1104 kbps |
640×480 |
29.97 for 25 fps / 4s |
2-Pass CBR |
90/sharp |
WMA 9.2 96 kbps, 44 kHz, stereo |
|
Windows Media Video |
Bitrate |
Video Bitrate |
Frame size |
Frame Rate / Key Frame Interval |
Rate Control Mode |
Video Quality (sharp/crisp) |
Audio codec |
|
Windows Media Video 9 |
1200k |
1104 kbps |
640×360 |
29.97 for 25 fps / 4s |
2-Pass CBR |
90/sharp |
WMA 9.2 96 kbps, 44 kHz, stereo |
Text Specs
- No style formatting allowed
- No capitalisation of whole words or first letters of words unless warranted by grammar
- Currency symbol must be included with price, either £ or €; price must be stated in whole Pounds or Euros and not include Pence or Cents, ie, £5 or €5 is acceptable but not £5.00 or €5.00
- No internet domain names allowed, ie, .com or .co.uk
- All text must be gramatically correct
- No exclamations or ampersands
- No phone numbers in the text copy
3rd Party
This ad unit can be served via an approved Third Party Vendor as VAST 2.0 tags.
See complete list here: http://adspecs.yahoo.co.uk/thirdparty
 |
Video | 30 seconds max, high quality MOV |
| Companion banner (optional) | 300×60 FLA, 50Kb SWF, Flash 9 AS2 only, 24 fps or below, 30 secs max and 40KB JPG or GIF | |
| Call to action | No call to action allowed | |
| Turnaround time | 5 working days | |
| Third party serving | Doubleclick, Vindico VAST tags | |
| Third party tracking |
|
|
| Guidelines | All ads must follow these Yahoo! guidelines |
Event Experience
This is a clickable video player ad format that provides the most direct and intuitive interaction between the video and the user: the user is able to click on the video itself to go to the product landing page.
Video Specs
Our preferred source format is QuickTime; however, we also accept Windows Media, MPEG-2, DV, AVI (certain proprietary codecs may not work) and MP4. We also prefer full frame NTSC or Pal video, but as a minimum we ask for 640×480 for 4×3 video or 640×360 for 16×9 video. The reason we ask for these frame sizes is that players throughout the site display up to those sizes and we would like to keep the quality of the videos uniform. Our minimum settings are as follows for 4×3 and 16×9 content (feel free to increase bandwidth to increase quality):
|
Quick Time |
Bitrate |
Video Bitrate |
Frame size |
Frame Rate |
Key Frames |
Rate Control Mode |
Audio codec |
|
H.264 |
1500k |
1372 kbps |
640×480 |
29.97 for 25 fps |
Every 24 frames |
Multi-Pass |
AAC, 128 kbps, 44 kHz, stereo |
|
Quick Time |
Bitrate |
Video Bitrate |
Frame size |
Frame Rate |
Key Frames |
Rate Control Mode |
Audio codec |
|
H.264 |
1500k |
1372 kbps |
640×360 |
29.97 for 25 fps |
Every 24 frames |
Multi-Pass |
AAC, 128 kbps, 44 kHz, stereo |
Windows Media:
|
Windows Media Video |
Bitrate |
Video Bitrate |
Frame size |
Frame Rate / Key Frame Interval |
Rate Control Mode |
Video Quality (sharp/crisp) |
Audio codec |
|
Windows Media Video 9 |
1200k |
1104 kbps |
640×480 |
29.97 for 25 fps / 4s |
2-Pass CBR |
90/sharp |
WMA 9.2 96 kbps, 44 kHz, stereo |
|
Windows Media Video |
Bitrate |
Video Bitrate |
Frame size |
Frame Rate / Key Frame Interval |
Rate Control Mode |
Video Quality (sharp/crisp) |
Audio codec |
|
Windows Media Video 9 |
1200k |
1104 kbps |
640×360 |
29.97 for 25 fps / 4s |
2-Pass CBR |
90/sharp |
WMA 9.2 96 kbps, 44 kHz, stereo |
Important Notes
- A semi-transparent time bar is placed over the bottom 22px of the video, which may obscure its content. Please take this into consideration when creating your video and refrain from including any essential elements in this space
- 300×250 must have complete border
- No sound
- Effects must be user-inititated (rollover or click)
- If companion ad is not provided, no other advertiser’s creative will appear next to your pre-roll
3rd Party Serving
- Doubleclick, Vindico
 |
Video | 690×370 or 640×480 or 640×360 – 25fps up to 40 seconds, high quality FLV 4MB |
| Call to action | Click to call action can be included but must be included in the flv file itself. No text can be uploaded at the end of the video | |
| Sound | Sound must be off by default (may be activated on rollover or on click as long as it can be deactivated in the same way) | |
| Turnaround time | 5 working days | |
| Third party serving | VAST is allowed, see the below for more info | |
| Third party tracking | Click commands and 1×1 pixels (to track video streaming progress) |
|
| Guidelines | All ads must follow these Yahoo! guidelines |
Event Experience
This is a clickable video player ad format that provides the most direct and intuitive interaction between the video and the user: the user is able to click on the video itself to go to the product landing page.
Commonly also known as ‘prerolls’, these video player ads play periodically before video content on the Yahoo! network. When the video ad first starts, there is an invitation on the video to entice the user to interact with the video and find out more. The invitation is ‘Mouse here for more’ in the local language and is not customisable.
When the user’s mouse is over the video, the advertiser’s text or image call to action then appears. The user can click anywhere on the video through to the landing page.
Video Specs
Our preferred source format is FLV. We also prefer full frame NTSC or Pal video, but as a minimum we ask for 690×370 or 640×480 or 640×360. The reason we ask for these frame sizes is that players throughout the site display up to those sizes and we would like to keep the quality of the videos uniform. Our minimum settings are as follows for 4×3 and 16×9 content (Feel free to increase bandwidth to increase quality).
Text Specs
- No style formatting allowed
- No capitalisation of whole words or first letters of words unless warranted by grammar
- Currency symbol must be included with price, either £ or €; price must be stated in whole Pounds or Euros and not include Pence or Cents, ie, £5 or €5 is acceptable but not £5.00 or €5.00
- No internet domain names allowed, ie, .com or .co.uk
- All text must be gramatically correct
- No exclamations or ampersands
- No phone numbers in the text copy
3rd Party
This ad unit can be served via an approved Third Party Vendor as VAST 2.0 tags.
See complete list here: http://adspecs.yahoo.co.uk/thirdparty
Where can this run?
Flickr- my Yahoo!
omg!- Tablet Homepage
- Yahoo! Answers
- Yahoo! Cars
- Yahoo! Finance
- Yahoo! Front Page
- Yahoo! Games
- Yahoo! Groups
- Yahoo! Horoscopes
- Yahoo! Lifestyle
- Yahoo! Local
- Yahoo! Login
- Yahoo! Mail
- Yahoo! Messenger
- Yahoo! Mobile
- Yahoo! Movies
- Yahoo! Music
- Yahoo! News
- Yahoo! Shopping / Nextag
- Yahoo! Sports / Eurosport
- Yahoo! Travel
- Yahoo! TV
- Yahoo! Video
- Yahoo! Weather
- Yahoo! Web Messenger
- AOL DE Email
- AOL DE Front Pages
- AOL DE Network
- AOL FR Email
- AOL FR Front Pages
- AOL FR Network
- ComingSoon
- Dailymotion
- laposte.net
- Last.fm
- musicMe
- Netlog
- Promiflash
- Softonic
- Sport24
- tiempo.com
- VEVO
- ViaMichelin.de
- Direct Response (Top 250)
- Run of Yahoo! Network
