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468×648 (XXL Expandable)

Last modified on July 6, 2011 | print
xxl_specs Base 468×648, up to 40KB SWF, Flash 10 AS3 or below, 25fps or below
Expandable overlay 936×648, 100KB combined with base SWF, Flash 10 AS3 or below, 25fps or below

Note: 766×648 is recommended, if Yahoo! serve the ad, sometimes the Expandable overlay cannot cover the left hand side navigation
Expansion direction Left
Image 468×648, 40KB JPG or GIF
User initiation Roll-over + roll-out or click-open + click-close
Border Required on all sides of the base unit if its colour tone does not contrast well with page background
Flash help Find useful information like how to build a button in Technical Guidelines
Turnaround time 5 working days
Video and Audio Available, specs below
Polite downloading Available, specs below
Third party serving Available but the ad tag must be DARLA AJAX enabled. See below
Third party tracking Click commands and one 1×1 pixel per ad
Guidelines All ads must follow these Yahoo! guidelines

This is an exclusive-based, and extra large expandable ad unit that appears in the New Yahoo! Mail after a user sends a message or empties a folder.

Deliverables

  • 936×648 FLA and SWF (60KB)Note: 766×648 is recommended, if Yahoo! serve the ad, as sometimes the Expandable overlay cannot cover the left hand side navigation
  • 468×648 inline FLA, SWF (40KB) and back up image (40KB).
  • Please also include fonts that we may need for publishing the FLAs.

User Initiation

The expansion can be user-initiated by roll-over or click. The corresponding action then must also close the expansion. So a roll-over initiated expansion must be closed on roll-out; a click initiated expansion must be closed on click. Click initiated Expandable ads must also contain a close button that contains the word “Close”. The close button must be clear and visible for the duration of the expanded state. We may also move the close button or use our default close buttons to ensure the best user experience possible.

Reverse Expandable

This is not available for the XXL Expandable ad format on Yahoo! Mail.

Video and Audio

A video can also play in the Expandable overlay. Sound can be automatically turned on if the overlay itself is click-initiated, or be turned on after a one-second delay if it is roll-over-initiated.

Please provide video asset as FLV (2.2MB or below) or uncompressed AVI or MOV at 30 seconds. Video asset specs for videos in the Expanded panel are negotiable, please liaise with your Yahoo! Sales representative to work out specs that will meet your needs.

Audio (sound only) is also available in the Expandable overlay. The audio asset should be supplied as a WAV or MP3 at around 100KB. There must also be controls to mute the audio.

Polite Downloading

Extra Flash assets can also be loaded into the Expandable overlay after it loads. The extra assets should be around 100KB each and the total number of extra assets should be less than 5. Preloaders are highly recommended.

Third Party Serving

Only tags from the following DARLA AJAX approved third party vendors are accepted:

    • Adinterax
    • ADMAN
    • Adrime
    • Doubleclick Rich Media (DRM, formerly known as Motif). DRM creative trafficked into DART for Advertisers (DFA) after 7th February 2009 using global template version 25_06 or higher will not cause an issue. Some older DRM creative may need to be re-trafficked in order to have the correct global template version assigned to it. Custom/home-built rich media templates may not be compatible and may need be trafficked through DFA
    • e-planning
    • MediaMind/Eyeblaster
    • Eyewonder
    • Facilitate
    • Flashtalking
    • Pointroll

      Ad Templates used must be native templates provided by the above vendors. Custom created templates served via these vendors may not work.

      Where can this run?

      Yahoo! Properties
      • Flickr
      • my Yahoo!
      • omg!
      • Tablet Homepage
      • Yahoo! Answers
      • Yahoo! Cars
      • Yahoo! Finance
      • Yahoo! Front Page
      • Yahoo! Games
      • Yahoo! Groups
      • Yahoo! Horoscopes
      • Yahoo! Lifestyle
      • Yahoo! Local
      • Yahoo! Login
      • Yahoo! Mail
      • Yahoo! Messenger
      • Yahoo! Mobile
      • Yahoo! Movies
      • Yahoo! Music
      • Yahoo! News
      • Yahoo! Shopping / Nextag
      • Yahoo! Sports / Eurosport
      • Yahoo! Travel
      • Yahoo! TV
      • Yahoo! Video
      • Yahoo! Weather
      • Yahoo! Web Messenger
      Partner Sites
      • AOL DE Email
      • AOL DE Front Pages
      • AOL DE Network
      • AOL FR Email
      • AOL FR Front Pages
      • AOL FR Network
      • ComingSoon
      • Dailymotion
      • laposte.net
      • Last.fm
      • musicMe
      • Netlog
      • Promiflash
      • Softonic
      • Sport24
      • tiempo.com
      • VEVO
      • ViaMichelin.de
      Other
      • Direct Response (Top 250)
      • Run of Yahoo! Network

      Guidelines

      All ads must follow these Yahoo! guidelines.